"Mitsuya" Ume will be released on February 2nd from Asahi Soft Drinks' Mitsuya brand. The price is 140 yen for a 500 ml PET bottle and 340 yen for a 1.5 L PET bottle (both tax excluded).

"Mitsuya" plum is a carbonated drink that uses Nanko plum from Wakayama prefecture, and you can enjoy the mellow aroma of Nanko plum and the refreshing sweet and sour taste. The taste is deepened by using "Plum Puree", which is made by steaming Nanko plums and lining the softened plums. The Nanko plum used is a representative variety of Wakayama prefecture, which boasts the largest production of plums in Japan, and is characterized by its thick and soft flesh.

In addition, as the need for refreshment is increasing due to the influence of self-restraint from going out due to corona sickness, 1,000 mg of citric acid is included, so it has a refreshing taste and is perfect for a change of mood.

The package has a single kanji character for "ume" on the top of the label, and the fruit illustration is drawn in a light and gentle color on the bottom of the label to clearly express that the product uses domestic plum juice. In addition, it is finished in a design that makes it easy to understand that it contains citric acid by adding an eye catch that "Gutto citric acid 1,000 mg combination".