"Instant Hojicha Latte" Limited to this year as well

From the Japan Green Tea Center, "Instant Hojicha Latte", which allows you to easily enjoy the classic autumn / winter drink Hojicha like milk tea, will be on sale for a limited time on September 4th. The price is 480 yen (excluding tax).

"Instant Hojicha Latte" is a popular product that has doubled its sales in the five years since its release. Hojicha with a fragrant aroma and authentic taste is finished in a rich milky latte. An instant drink that you can drink immediately by simply dissolving the powder in hot water. Since it is not a stick-shaped package, you can adjust the strength of the drink to your liking.

Tea using the stem of green tea is called "Karigane tea" in Kyoto. Ochakarigane Hojicha is made by roasting the stems, and is also called "Kukicha" or "Stick tea". Kukicha is less astringent than leaf tea and is characterized by a refreshing taste. The name "Karigane" is said to be derived from the fact that the shape of the stem of a geese (migratory bird) resembles a twig resting at sea.

"Instant Hojicha Latte" uses 64% of Kyoto Prefecture's Karigane Hojicha powder luxuriously. As an "adult latte" where you can enjoy the richness of savory roasted green tea and milk, it is also characterized by its sweetness. You can easily enjoy the authentic taste of hojicha latte just by dissolving the powder in hot water.

Fragrances, emulsifiers and artificial sweeteners are "additive-free". You can enjoy the natural aroma and taste of the material with confidence.