Fujiya's long-selling soft candy "Milky Fragrance" and "Strawberry Milky Fragrance" will be released on August 17th from the lip balm brand "DELICIOUS LIP CREAM" that realistically reproduces the real scent. Limited quantity. The price is 500 yen each (excluding tax).

"DELICIOUS LIP CREAM" is a lip balm that allows you to take care of your lips while enjoying the scent of milky. "DELICIOUS LIP CREAM" is a lip balm with a realistic scent and pop design like real sweets. About 60,000 bottles of "Milky Fragrance" have been sold out in 9 months after being released in June 2018. After that, it was renewed and appeared in July 2019. Every time it is released, it is popular regardless of generation.

This time, the popular "Milky scent" and the sweet and rich "Strawberry milky scent" are introduced. Considering the lips that are always easy to dry, we mix plenty of various oils such as "olive oil", "honey wax", "shea butter", "jojoba seed oil", "macademia nut oil" and "horse oil" to moisturize the lips. A new sensation that melts the moment you apply it. With a milky-smooth texture, it keeps you fresh for a long time.