A new product "Monster Ultra Paradise Can 355ml (12us fl oz)" will be released from the energy drink "Monster Energy" brand. From June 30th, it will be available nationwide.

Monster Energy finished with zero calories and zero sugar. It is easy to drink and has a refreshing taste that is perfect for summer. Launched in 2019 in the United States, it is gaining popularity, especially among women.

The colors and illustrations of the cans are based on the image of "paradise". Based on the green, illustrations such as the seaside and palm trees are arranged, and it is designed like a tropical private beach.

The estimated price is 190 yen (excluding tax).

What is Monster Energy?

First appeared in the United States in 2002. Currently, it is sold in 148 countries and regions around the world (as of the end of December 2019), including North America, South America, Europe, Australia, and Asia. It has been on sale in Japan since 2012. Annual sales volume in 2019 increased year-on-year due to initiatives aimed at expanding brand awareness, such as sponsorship of extreme sports, music events, and game events, sampling activities throughout Japan, and product proposals tailored to various drinking needs. It has been performing well at 130% or more.