The diet-specialized SNS " Diet Club " conducted a customer satisfaction survey of drinks sold at convenience stores and announced the survey results as "Eid Award 2012 Drinks".

This survey targeted 5,660 Internet users and surveyed six items, "customer satisfaction," "package design," "deliciousness," "ease of drinking," "cost performance," and "effectiveness," by type of drink. .. Below are the award-winning products!



"Coca-Cola" won the highest award for carbonated drinks! However, "Orangina", which entered the Excellence Award, also won three of the four category awards, showing its presence strongly!



In sports drinks, three products, "Aquarius Vitamin Guard," "Aquarius Zero," and "Pocari Sweat," won each award. There are many sports drinks, but the strength of "Aquarius" and "Pocari Sweat" seems to be different.



As for energy drinks, the highest award "Arinamin V" seems to have been selected as the top in the "Effectiveness" category. By the way, the price of "Asparadrink", which won the "Cost Performance" category, is 150 yen (tax included).



In vegetable juice, "Vegetable Life 100 Purple Vegetables" holds down the "Excellence Award Vegetable Life 100 Original" and is the highest award! By the way, "Purple vegetables" also performed well in the category award, and won the package design, deliciousness, and ease of drinking category award. For some reason, only "purple" stands out from other colors.



In energy drinks, "Red Bull" is still strong! Various energy drinks from overseas such as "Rock Star" and "Monster Energy" have appeared, but what will happen to the position of "Red Bull" in the future !?

By the way, the highest awards of the other 5 genres are "Crystal Geyser" for water, "Asahi Jurokucha" for tea, "Kirin Afternoon Tea Lemon Tea" for tea, "Mount Rainier Cafe Latte" for coffee, and milk drinks. "Pirukuru" was awarded respectively.

Among the results of this survey, I am still concerned about the future whereabouts of Coca-Cola and Orangina. In order to reach the top in overall satisfaction, it seems that it is important to establish a brand of the product.