Recently, I often see energy drinks. The energy drink market continued to expand last year to 105% year-on-year and in the first half of this year to 120% year-on-year, and it is expected to grow positively this year as well. Furthermore, in May of this year, Asahi Soft Drinks launched "Monster Energy," which is currently the hottest market.

LB will release "Mega Energy" on August 21st, which is likely to create a new sensation in this energy drink market.


Unprecedented energy drink "Mega Energy" in the chilled beverage category

Mega Energy is a chilled beverage that provides a better taste without losing its flavor by managing it in a refrigerated state from manufacturing to distribution and sales. In other words, it is a new product that does not lose the flavor and taste that traditional energy drinks tend to escape.

In terms of nutrition, it is said to have a well-balanced combination of energy components such as arginine, caffeine, vitamin B2, niacin, vitamin C, and amino acids. Based on the flavor of energy drinks, it has a sharp, easy-to-drink and addictive taste.

The tough and agile unicorn designed on the package is about to jump out of the package and start running. Just looking at it will make you feel better. The suggested retail price is 110 yen for 500 ml, which is a nice point.

The heat is likely to be severe this year as well, but don't worry if you have this.