Kirin Beverage's canned coffee "Kirin Fire" brand has been renewed. Six products, "Kirin Fire Extreme Blend," "Same Freshly Ground Fine Sugar," "Same Black," "Same Cafe Latte," "Same Deep Blend," "Same Deep Blend," which is a blend of "Scorched Beans" that was developed over 17 years with a focus on fire. "Scented Black" was released on October 4th.

The features of the new "Kirin Fire" are the "strong aroma" and "richness brought out to the limit" by the charred beans that are said to have been roasted deepest in the history of fire. It seems that this was achieved by "burning", which pushes the limits of "baking" coffee beans and roasts them deeper than "deep roasting" until they are about to burn down.

Prior to the release, 89% of the people who drank "1 million secret sampling", which distributed Kirin Fire Extreme Blend for free without revealing the product name, said that they were "surprised by the aroma".

The characteristics of the taste of each product are as follows.

● Kirin Fire Extreme Blend
Standard type with sugar and milk. Using 15% of charred beans, coffee is the protagonist of the taste, which brings out an unprecedented "penetrating aroma".

● Kirin Fire Freshly ground fine sugar
A fragrant and refreshing fine sugar type that uses 10% of charred beans.

● Kirin Fire Black
A pleasant bitter black coffee that uses 10% of charred beans.

● Kirin Fire Cafe Latte
A cafe latte that uses 35% of charred beans to bring out the “fragrance that goes well with milk”.

● Kirin Fire Deep Blend
A blend that uses 35% of charred beans to create a “deep and fragrant” taste. In order to achieve the "thickness that can be satisfied even with a small volume" required for demitasse type coffee, the ratio of charred beans used is the largest in the "Fire" lineup.

● Kirin Fire Scented Black
Black coffee with a pronounced scent that uses 30% of charred beans.