The mobile store "COWCAR" of the ice cream shop BEN & JERRY'S will open at the Ofunato venue in Iwate prefecture of the fireworks event "LIGHT UP NIPPON 2013" to be held on August 11. One scoop of ice cream will be distributed free of charge.
LIGHT UP NIPPON 2013 is a fireworks display with the concept of "Tohoku, Japan, fireworks, and energy." It has been held since two years ago, and this year it will be held at 14 locations in Iwate, Miyagi, and Fukushima, and fireworks will be launched all at once at 19:00.

Free distribution will be available only at the Ofunato venue from 13:00 to 19:00. You can choose one flavor from the five standard flavors of the shop (cherry garcia, vanilla, mint chocolate chunk, chocolate fudge brownie, oh my! Apple pie).

At the venue, a music event "okirai summer 2013" will be held from 12:00.