American-born premium ice cream "BEN & JERRY'S" will open a one-box car mobile store "COWCAR" at the culture festival "GREENROOM FESTIVAL '13" venue.
Scenery of the festival held last year
Scenery of the festival held last year
"GREENROOM FESTIVAL", which is celebrating its 9th year, is a music and art culture festival with beach culture and surf culture as its backbone. It will be held on May 18th (Sat) and 19th (Sun) at the special outdoor venue in the Yokohama Red Brick Warehouse.
BEN & JERRY'S agrees with the purpose of GREENROOM FESTIVAL, "I want to protect the beaches that are rapidly declining nationwide," and encourage more people to enjoy BEN & JERRY'S ice cream in a free and relaxed atmosphere. "I want to," he said, so he will open a store this year as well as last year.
Mobile store "COWCAR"
Mobile store "COWCAR"
COWCAR will open in the food court area of the venue and sell 6 types of ice cream in small cups (1 scoop). The price is 360 yen. There is a separate admission fee to enter the festival.