The first cream puffs business format "Higenosuke" that wraps "Japanese" born from the cream puffs specialty store Beard Papa will open in Seibu Shinjuku Pepe (Shinjuku-ku, Tokyo) on July 7.

Higenosuke

Higenosuke offers "a new standard for royal sweets." The unprecedented modern "Japanese and Western sweets" created by the special bean paste technology and firing technology that have been cultivated at Beard Papa for many years will be on sale.


All cream puffs are made from carefully selected ingredients. A lineup of special cream puffs created on the bridge of the act of "wrapping" that is common to cream puffs and Japanese sweets.


Store location: 1-30-1 Kabukicho, Shinjuku-ku, Tokyo Seibu Shinjuku Pepe 2F
Business hours: 11:00 to 22:00