Morinaga Milk Industry will introduce a new lacto ice cream product, "Morinaga Renkyu Ice Melon Soda Float," which will be available at convenience stores, mass merchandisers, and general retailers nationwide from April 11, 2012. The 150 ml product contains 146 kcal and is priced at 140 yen (excluding tax).

Morinaga Renniku Ice Cream Melon Soda Float

It is said to be a new flavor in the "Morinaga Brunched Milk" series, which offers the richness and sweetness of condensed milk. According to Morinaga Milk Industry, the melon soda float, which can be ordered at junsha (Japanese-style coffee shops) and other places amidst the retro boom that continues mainly on SNS, is gaining popularity as a photo-worthy beverage, so it was created as a product that offers the taste of both melon soda and condensed milk ice cream.

The melon soda is made into an ice cream cup by placing a dome of thick ice cream made with "Morinaga Milk Sugared Rengyu" on top of the melon soda shaved ice, which is said to have a refreshing and refreshing taste. The package design features an illustration of Morinaga Milk Sugared Rennyu's character "Mirrin" to create a sense of security and nostalgia.