Asahi Soft Drinks will release "Bireley's Orange Classic" on September 24th (excluding Okinawa Prefecture). The estimated price is 140 yen (excluding tax).

This reproduces the nostalgic taste of the 1970s, and the container has a nostalgic illustration related to the history of Bireley's. The contents are finished so that you can enjoy the rich sweetness and the solid taste of fruit juice, referring to the recipe at that time. No preservatives used.

The front of the package is printed with the product name "Bireley's Orange Classic", and the back is "a nostalgic container (bottle) that has continued since 1951", "an image of a nostalgic advertisement at that time", and "a business vehicle that delivered Bireley's to people". , "Nostalgic container (can) that has continued since 1959" is used as a motif to create a nostalgic design. The details of the design are as follows.

・ Nostalgic container (bottle) that has been around since 1951
A package depicting the design of the "Bireley's bottle," which has been drunk by people for 68 years since it first appeared in Japan in 1951 as a pioneer of fruit juice beverages.

・ Image of nostalgic advertisement at that time "Bireley's" was born in the United States. At the time of its release in Japan, foreigners were symbolically appointed as advertising media as a brand originating overseas, so this package was drawn with the image of a nostalgic advertisement featuring an American girl at that time.

-A package depicting the design of a commercial vehicle that has spread the "Bireley's" brand in Japan as a commercial vehicle wrapping car that delivered "Bireley's" to people.

・ Nostalgic container (can) that has been around since 1959
A package depicting the design of 250g (8.82oz) of "Bireley's can" released as Asahi's first canned beverage in 1959.

In addition, the exterior carton will be available in Halloween design for a limited time according to the release date. Liven up the Halloween season.