The "Fujiya Kichijoji store", which has been popular as a "cake shop in front of Kichijoji station" for nearly 60 years from 1957, will be reborn. Fujiya's new Western confectionery store "FUJIYA Heart Collection Kichijoji" will open in Kichijoji, Tokyo on June 14th at 10 o'clock.

love! Kichijoji! (The photo is "Kichijoji Macaron")
love! Kichijoji! (The photo is "Kichijoji Macaron")

At Fujiya Heart Collection Kichijoji, various Western confectionery with a "heart" as a motif will be sold under the concept of "sweets with a heart in a happy scene".

The most recommended product is the "Scoop" series of cakes that you can scoop up and eat. Five types are available, including the "Gateau Phrase" (626 yen / tax included, same below) decorated with heart-shaped strawberries and berries, and the "Napoleon Pie" (518 yen) using millefeuille dough baked in the store. ..

"Scoop" series that is fun to share and eat (left: Gateau phrase right: Napoleon pie)
"Scoop" series that is fun to share and eat (left: Gateau phrase right: Napoleon pie)

There is also a "heart custard cake" (2,700 yen) that is perfect for "celebration scenes" such as birthdays. The custard cream is sanded with a heart-shaped fluffy sponge, and plenty of strawberries are displayed on the sides and top of the cake.

A lot of hearts!
A lot of hearts!

In addition, there are "Kiln-dashi pie cream puff" (180 yen) baked in the oven inside the store, and "Kichijoji macaroon (vanilla)" (6 types, 200 each) with the letters "Kichijoji" and the illustration of "Peko-chan" printed on it. Yen), soft serve ice cream "Premium Milky Soft" (300 Yen) with a gentle scent of vanilla will be on sale.

Kiln dashi pie cream puff (left) that is perfect for eating while walking, and premium milky soft topped with macaroons (right)
Kiln dashi pie cream puff (left) that is perfect for eating while walking, and premium milky soft topped with macaroons (right)

The store is located 1-1-3 Kichijoji Honcho, Musashino City, Tokyo. Business hours are from 10:00 to 21:00.