Kikkoman will release a product developed based on the idea of "ideal drink" recruited from high school girls and college girls on June 8th.

Completed "ideal drink" for female students
Completed "ideal drink" for female students

The project name is "I wish I had a drink like this ♪", and the total number of ideas submitted was 145. Based on one of the proposals selected, the female college students who created the proposal and Kikkoman cooperated to commercialize it. The products incorporate the unique perspectives of female students, from taste and aroma to bottle design.

As a result, there are many things that they liked, such as popular sweets, but I think it's rare that they created something from their ideas under the name of "ideal."

At a new work presentation by Kikkoman, I was given a drink of such a product.

■ This is the "ideal drink" for female students!

The product name is "Flower Bud Rose Water". The package is based on the pink color of the drink itself, and the label has illustrations of rose flowers and butterflies.

This is the ideal drink for female students ...!
This is the ideal drink for female students ...!

The name "Flower Bud" was given by a female college student with the idea of comparing a woman who works hard toward her dream to a flower bud that will bloom in the future and to support them in various everyday scenes. It was said that.

■ I tried drinking

The mouth is refreshing than you can imagine, and the sweetness is quite modest. However, as soon as I swallowed it, the sweetness similar to that of flower nectar spread brilliantly on my tongue and stayed there for a while. It's like a woman who is modest but forever impressed after parting.

The scent is such that when you bring your nose closer, you will notice a faint rose. The sweetness that scents quietly only in the vicinity is like a woman with a nice scent that makes you want to approach again.

■ What is the ideal of female students?

When I heard that it was a female student's idea, I expected a product with a strong sweetness and fragrance, but it was finished with a refreshing taste that betrayed it. What they are looking for is not a strong scent or sticky sweetness, but a natural scent and a faint sweetness. However, after passing by, it leaves a sweet impression firmly.

The female student's "ideal drink" was also close to my personal "ideal woman." I hope that even if the flowers open from the buds, they will continue to be like that.