The first US-born Mexican fast food chain "Taco Bell" in Japan opened in Shibuya, Tokyo on April 21st. A large line of about 200 people before the store opened! It seems to be of great interest.


Taco Bell is a fast food chain with more than 6,000 stores worldwide, mainly in the United States. The signature menus are "Tacos" with tortillas sandwiched between ingredients and "Burrito" with ingredients wrapped like crepes. In addition, there are "Crunch Wrap" like "wrapped pizza" which is grilled with tortilla wrapping ingredients, and "Nachos" which is eaten with tortilla chips and sauce. In addition, Japanese limited menus "Shrimp & Avocado Burrito" and "Taco Rice" are also available.

All of them are characterized by the fact that they can be finished after receiving an order, and the ingredients such as meat can be customized.


The first store in Japan, "Tacobel Shibuya Dogenzaka", is located in a narrow alley behind Shibuya109, but there was a long line before the store opened. That number is 200! Among them, many foreign groups were seen, especially at the beginning. By the way, when the " Original Pancake House " from the United States opened in Japan, the head was a man who used to go there when he lived in the United States. Maybe I was really looking forward to landing in Japan because of the taste that is widely popular overseas.


By the way, the first 100 people were given tacos and original T-shirts with numbers. It seems that the first person was lined up from around 19:00 yesterday.

Taco Bell once entered Japan, but withdrew due to poor performance. This time it was the first time in about 20 years to land again. Will it become established in Japan as one of the "standard fast foods"? I am interested in the future, including where the second store can be opened.

The store is located at 2-25-14 Dogenzaka, Shibuya-ku, Tokyo. Business hours are from 10:00 to 23:00.