From McDonald's in Sweden, the official apparel line that will be the "first for Mac" has appeared. It was released from the official online shopping site Big Mac Shop.

In addition to "underwear" with a Big Mac pattern printed on one side, "bed linen" and "wallpaper" are on sale. It is a novel design that vividly shines the Big Mac studded on the white background.


By the way, underwear is available in 6 sizes from XS to XXL and is made of 100% polyester. The price is 495 Swedish kronor, about 7,000 yen in Japanese yen.


In addition, the site has a lineup of "raincoats" and "rain boots" that are expected to be released one after another, as well as coats for doggies. All have the same design, a big Mac on a white background.



Actually, this is part of McDonald's big project "#imlovinit" held in 24 cities around the world on March 24, with the concept of "I want to share FUN with customers and connect with customers with a smile". Developed as. These items made a spectacular debut at the "Big Mac Fashion Show" held in Stockholm, the capital of Sweden.


Unfortunately (?) This apparel line has not been delivered to Japan, but in Japan, as part of the project, a photo booth "McDonald's" SMILE PHOTO BOOTH "" will be held at Futako Tamagawa Rise in Setagaya, Tokyo. Booth) ”has appeared, and a surprise event was held. The pattern is published on the official YouTube video.


Recently, McDonald's has been struggling with a series of troubles such as expiration of consumption and contamination with foreign substances. This project may also have a desire to regain the relationship of trust with customers, but first and foremost, I am the only one who wants to ensure food safety. Anyway, it seems that many people were able to "smile" in this project, so this may have been good.

* The source of the image is Big Mac Shop and # imlovinit project official website.