There are only two weeks left until Valentine's Day.

I'm looking for a favorite chocolate, but I don't know what to buy because there are too many choices! For girls who are worried about this, we have compiled a list of "one push" Valentine's gifts that the En-Eating editorial department has arbitrarily selected from the Valentine's Day fairs being held at famous department stores and department stores!


● Isetan Shinjuku store

At the Isetan Shinjuku store, the Valentine's Day campaign "Sweets Collection" is being held at the exhibition hall on the 7th floor of the main building. While we have chocolate brands from all over the world such as Belgium and England as well as Japan, I recommend "Yam Yum Art! Chocolate", which is a brand limited to Isetan Mitsukoshi.


A lineup of 8 types of chocolate boxes that are said to have collaborated with "sweets lovers" artists from around the world. It is packed with colorful chocolates that look like fairy tales, such as the "Mysterious Box" (648 yen) and the "Lake of the Forest" (1,080 yen).

The packaging is also fairy tale and cute, so it will help girls exchange chocolates! It is also sold on the official online shopping site ISETAN ONLINE STORE.


In addition, cosmetic-like candy "Sweet Lip Barbie ", which is a collaboration between Barbie and the candy specialty brand "Ameya Eitarou", is also on sale. This is also a cute dish that I want to give to my female friends!

● Seibu / Sogo

Seibu Sogo's Valentine handles a wide range of chocolates, from affordable ones to "luxury-oriented" brand chocolates such as "Armani Dolci" and "Bulgari Il Chocolat".

Among them, my favorite is the chocolate "chocolate xture ", which was conceived by designer Oki Sato, which is sold in limited quantities as a special product for Valentine's Day!


“Chocola texture” is a novel chocolate that uses the same ingredients and changes its “shape” to change the texture and how it melts in the mouth. From 1,944 yen for 3 pieces.

Chocolates with unique names and designs such as "smooth", "fluffy", and "pokipoki" are packed, so if you give them to fashionable boys, you will surely be pleased! It will end as soon as it runs out, so if you want it, please do so as soon as possible. Please refer to the official website for retail stores.

● Takashimaya

Takashimaya is holding a collaboration project "2015 Takashimaya Amour du Chocolat ~ I love Chocolat! ~" With the manga "Tokyo Tarareba Musume" (written by Akiko Higashimura / Kodansha). The chocolates recommended by the characters in the manga are introduced.

"Rinko" recommends Pierre Hermé Paris's "Nugatine Satine" (20 pieces for 2,808 yen). You can enjoy the "taste that stimulates the five senses" by coating orange-flavored Nugatine with chocolate.


Also, "Mami" recommends Bell Amer's "Premium Palais Chocolat" (1,296 yen). A sweet and sour white chocolate that combines strawberry and raspberry, topped with a lot of cute hearts, it is a luxe item that looks good.


The period of the collaboration project and the release date of the product will differ depending on the store, so please check from the official website. It is also sold at the Takashimaya online store.

● Tokyu Department Store

Valentine's Day at Tokyu Department Store will be held at three stores in Shibuya at the same time. At the main store, products of carefully selected adult-oriented brands will be sold (from February 1st), at Shibuya Hikarie ShinQs, a chocolate event "Chocolat Zakka Festival" for women, and at the Toyoko store, "Shibuya's largest "SHIBUYA Chocolat Scramble 2015" will be held from February 5th.

The most notable item is Smile Lab's "Talon O Chocolat" sold at the "Chocolat Zakka Festival". Chocolate with "high heels" as a motif, it comes in a luxurious box like a shoe box. The price is 2,916 yen for white (M) and 4,428 yen for red (L).


In addition to this, about 30 brands such as chocolates like miscellaneous goods that you will want to pick up are gathered! I'm likely to buy it for myself, not for anyone.


● Daimaru Matsuzakaya

Among the Valentine's gifts sold by Daimaru Matsuzakaya, the most eye-catching is the Daimaru Matsuzakaya limited "Goncharov Petit Desert A La Mode (14 pieces)" (3,650 yen). It is packed with chocolate miniature sweets that are inspired by a cake shop in Provence, Southern France. Available at Daimaru and Matsuzakaya nationwide, and at Daimaru Matsuzakaya online shopping.


Another thing I would like to recommend is the "I LOVE BabyStar Chocolate Crunch" (600 yen for 10 pieces each), which is limited to some stores. The long-selling sweet "Baby Star Ramen", which has been loved for more than half a century, is entwined with chocolate and finished in a crunch shape. You can enjoy the "taste that doesn't betray your imagination" !?


There is no doubt that you will be able to laugh, but he said, "I do not recommend it for favorite chocolates."

There are 5 stores in Daimaru, Tokyo, Urawa Parco, Matsuzakaya's Nagoya, Toyota, and Shizuoka. It seems that the number is limited, so if you want it, it may be certain to contact the store in advance.

● Odakyu Department Store

At Odakyu Department Store, "Valentine World" will be held from February 4th at the Machida store and February 6th at the Shinjuku store. In addition, the "Valentine Market" will be held from February 1st at the Fujisawa store.

Among the chocolate brands lined up, the ones that are particularly unique are the "Romancecar Chocolate" (3 pieces for 1,296 yen) sold at each store and the "LINE FRIENDS" (6 pieces for 1,296 yen) sold at the Shinjuku store.

"Romancecar chocolate" is an original product of Odakyu Department Store, which is popular every year. This year, three types of chocolate bar with romance car design, bitter, milk, and strawberry flavor, are packed. Also available at Odakyu Online Shopping.


On the other hand, "LINE FRIENDS" is a chocolate assortment box designed with the original character of the messaging app "LINE". Contains a total of 6 cute chocolates with "Brown" and "Connie" drawn on them. Limited sale of 1,000 boxes.


● Matsuya Ginza

At Matsuya Ginza, at the special corner "Valentine Patio" held at the Space of Ginza on the 1st floor, there is a lineup of more than 200 types of tablet chocolates and grain chocolates sold in limited quantities.

Among them, the one that shines remarkably luxe is the "Forest Treasure Box" Forest Treasure Box "" of the new brand "NELLEULLA" of Emilus Gustavs, a premium chocolate from Latvia.


This product is a custom box filled with tablets, truffles, fruit chocolates, etc. with berries and flowers from "The Blessings of the Scandinavian Forest". It will be unveiled at Matsuya Ginza ahead of the rest of the world.

The contents are 3 tablets, 2 heart-shaped chocolates, 14 truffles, 12 fruit jelly chocolates, and the price is 24,840 yen. The limited quantity of 30 boxes will be on sale from February 3rd.

… Huh. I ran through the sweet temptation at once, but was there an item called "This!"? Even if you don't find anything that comes to mind in this article, if you actually go to a store or exhibition hall, you will surely find your favorite among a wide variety of products. Just looking at the colorful chocolates will make you feel happy!

There will be two more weekends before Valentine's Day, so why not go to the shop you care about and carefully choose your favorite chocolate?

* The products featured may already be sold out. * Products and timing may vary depending on the store. * All listed prices include tax.