LINE has launched the food delivery service "LINE WOW" as a new service that delivers "unprecedented premium menus". The six stores for which the alliance was announced as the first step are all high-end stores that cannot go with it. Some stores have not delivered before. In addition, the price is 4,200 to 10,000 yen, which is very "premium".

What kind of finish is the lunch box over 4,000 yen that a high-end store deals with? I actually ordered from LINE WOW.


◆ Order with the app

Place an order from the app "LINE WOW" with the same name (iOS 6.1 or later / Android is in preparation). Launch the app, select the desired date and menu, specify the quantity and desired delivery time zone, and enter the address etc.


The menu on sale is 6 items from 6 stores. The menu offered varies depending on the day. Reservations must be made by the day before (depending on the menu), and the delivery time is quite limited, as it is between 11:00 and 13:00 on weekdays, just after the service starts. In addition, the delivery area is only Shibuya.

[Sales menu]
● Akimoto (Kojimachi) "Kyosui Unagi Unagi" (4,700 yen)
● A Nurturve Vu (Hiroo) "French full course BOX" Solo "" (10,000 yen)
● Ozaki (Azabujuban) "Kaiseki Bento" (10,000 yen)
● Oguma Restaurant (Sendagaya) "Shark fin stewed rice bowl" (9,900 yen)
● Nijo (Hiroo) "Four Seasons Bento Bento" (6,500 yen)
● Toriki (Kinshicho) "Toriki's insistence lunch" (4,200 yen)

If you look at the menu, you can see that only famous stores are listed. Even so, the lowest price is 4,200 yen. …high. It's expensive! It may be cheaper than eating at a store, but it's a pretty spicy price for a bento. Expectations for the contents will increase accordingly.

◆ Refreshing handsome guys are in charge of delivery

LINE WOW dedicated staff is in charge of delivery. Since it is assumed that the service will be used at executive lunch meetings, it is said that a refreshing handsome young man is being hired so that "secretary uke" is good.

When I was notified of the arrival, I went outside and a young man with a large delivery bag was waiting for me. The delivery bike is a black bike with a logo. A chic black uniform is also available. Furthermore, it is not just a handsome guy, but the customer service attitude is really refreshing. It will answer with a fluffy feeling. It's important that you can receive the product comfortably.


◆ The lunch box has arrived!

Let's open the lunch box that arrived! The En-eating editorial department ordered Ozaki's "Kaiseki bento", Akimoto's "Unaju", and Oguma Hanten's "Shark fin stewed rice bowl".

First of all, from Ozaki's Kaiseki lunch box. It comes with a lunch box that is big enough to hold, a cutlery set that includes a lunch mat, chopsticks, and hand towels, and a leaflet with a description of the item and a message from the store. This cutlery set and leaflet are common to all menus.


When you open the lid ... WOW! A lot of various dishes were lined up. There are 16 kinds of menus in the item description. It seems to be composed mainly of fish, such as Sawara Saikyo-yaki, Conger eel sasa sushi, and seasonal fish pressed sushi.


Even though it's a lunch box, it's sashimi! I'm a little worried about hygiene, but he seems to have devised a cold insulation material under the tray.


My favorites are the exquisitely roasted Wagyu beef sushi, the fluffy conger eel sasa sushi, and the sea bream rice. It's a lunch box, so it's not fluffy, but every dish is delicious even if it's cold. I've never been to a store, but it was a bento that had a “good taste”.

Next, Unaju Akimoto. A container containing unaju and a container containing pickles are included in the set. Unaju's container is a heated container that generates heat when the string is pulled. Please warm it up.


When you open the lid of the container where steam rises, the scent of sauce is just right. Inside, there were 3 pieces of eel kabayaki. If you put thick kabayaki in your mouth, it will melt and disappear without giving you time to chew. The roasting is fragrant but not too hard, and the sweet and spicy sauce is just exquisite.

And the editorial staff was very excited to see the shark fin stewed bowl at Oguma Hanten, saying, "I saw this shark fin like a picture for the first time!" Warm the shark fin in the microwave and put it on the rice. Pakuri with the included slightly nice spoon. This is good.


Every time you chew, the soup that penetrates between the thick and large shark fin fibers exudes and spreads in your mouth. The soup is made by carefully simmering dried scallops and Jinhua ham. It had a profound taste that you could eat many cups of rice with just the soup.


◆ The taste is perfect, but ...

All three were incredibly delicious lunch boxes spread out in the middle of the office. However, the price may be a bottleneck after all. Aside from the executive lunch meeting, it will be a difficult price for young people who frequently use LINE.

One of the merits is that you can enjoy the taste of a high-class restaurant, which has a high hurdle to visit suddenly, relatively easily. Looking at the average dinner budget, Ozaki is in the 20,000 yen range and Oguma Hanten is in the 30,000 yen range. Compared to this, the price of 10,000 yen for a bento is reasonable. It might be an ant to rush to eat a bento, and if you like it, rush to go to the store. I can't afford that in my pocket ...

According to the public relations, he would like to expand into casual food genres such as pizza and expand the area in the future. If cooperation with other LINE services, which is in the planning stage, begins, it may become a food delivery service that can be used on a daily basis.

* All listed prices include tax