The first "Matcha" specialty bar "Matcha Bar" will open in New York this October. Reported by overseas media companies.


Here, matcha, matcha latte, sweets using matcha, and other food menus are offered. Matcha is used directly from a farmer in Nishio City, Aichi Prefecture, Japan, and is characterized by its rich flavor, creamy mouthfeel, natural sweetness and strong umami that remains behind.


Matcha Bar was launched by brothers Max and Graham, who grew up in New York. One day, they happened to meet matcha and became drowned in its charm.

By the way, their mission at Matcha Bar is to "improve people's motivation with the power of matcha." I hope that the charm of Japanese matcha will be delivered to more and more people across the sea and that their deliciousness will be known.

* All images are from Matcha Bar official Facebook