From Suntory's canned coffee brand "BOSS", a new product "Pride of Boss", which is the "culmination of the 25th anniversary of its release," has appeared. It will be rolled out as a new series from September 5th.

The first Pride of Boss to be released is canned coffee, which was developed with a focus on beans. It is said that it is finished by using coffee beans that are particular to the affiliated farm "Brazil BAU Farm" and adding "ultra-deep roasted coffee oil" extracted by the company's original technology. You can enjoy high-quality richness and fragrance.

A new coffee filled with the "pride" of the boss, who has been loved as a "worker's companion coffee" since its launch in 1992. I'm wondering what it tastes like!


At the same time, the contents and packaging of 5 products such as "Premium Boss" have been renewed. "Premium Boss" and "Boss Luxury Fine Sugar" will be released with a richer flavor, and "Boss Rainbow Mountain Blend", "Boss Unsweetened Black" and "Boss Cafe Ole" will be released with a stronger fragrance.


The Pride of Boss and the five products subject to renewal are all in 185g (6.53oz) cans, and the estimated price is 115 yen (excluding tax).