Butter Butler's Financier

JR East Souvenir Grand Prix

The "JR East Souvenir Grand Prix" was held to decide the grand prix by popular vote among souvenirs from the East Japan area. The results were announced on July 13. The overall grand prix winner, chosen from among 128 entries and 94,300 votes cast, was the "Butter Financier" from ButterButler, a store located in the station's "NEWoMan" section of JR Shinjuku Station.

Shinjuku ButterButler
ButterButler, a store specializing in butter sweets

ButterButler is a store specializing in butter sweets. Butter Butler is a shop specializing in butter sweets, and offers a lineup of sweets in which butter, which is usually "behind the scenes supporting the taste of western sweets," plays a leading role.

This product won the grand prix over many other strong competitors such as Kikyoya's "Shingen Mochi" and Sakiyo-ken's "Old-fashioned Shioumai". How does it taste?

Butter Butler "Butter Financier

The Butter Financier, which won the JR East Souvenir Grand Prix, is a baked pastry made with Swiss fermented butter and French Guerande salt and soaked in maple syrup. Prices start at 864 yen (tax included) for a package of 4.

Butter Butler's Financier
Vivid yellow and turquoise package

Butter Butler's Financier

Butter Butler's Financier
Butter aroma is soft and fluffy.

The savory golden brown surface is crispy and moist on the inside. It moves through the mouth so delicately that it is hard to believe that it is a baked pastry, spreading a rich buttery flavor and maple sweetness. You will be immersed in the lingering taste forever.

Butter Butler's Financier
Moist and buttery!

The rich flavor of butter and the rich sweetness of maple are a perfect match in this luxurious piece. It is a delicious taste that is irresistible even if you are not a butter lover and that is why it won the award.

New Product "Butter Galette

Check out the "Butter Galette" that was just introduced in July this year. These are made with fermented butter from France and salt from Guerande. Prices start at 972 yen (tax included) for a package of 9.

Butter Butler's Galette
Check out the new galettes!

Butter Butler's Galette
Easy-to-eat bite size

The light, crispy texture is accompanied by the aroma of buttery flavor and a fine texture. The slight saltiness enhances the aroma and buttery flavor. The restrained sweetness gives it a mature taste, and it is good with coffee or even as a snack with wine!

Butter Butler "Butter Financier," a great souvenir or for yourself!

Both the financier and galette have a rich buttery flavor, and butter is truly the star of the show. You can buy them at the ticket gates of JR Shinjuku Station, so check them out when you are changing trains.