Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!

Lawson Store 100 (hereinafter referred to as Store 100) where many 100 yen products are lined up. The first real event "Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 Kinds of Products Eat Out !!" was held in Tokyo in October.

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
As this is the first event, all the employees are very interested.

All can be bought at the store

All food and drinks prepared at the venue, Tokyo Culture Culture (Koto-ku, Tokyo), are "made by Store 100". Side dishes, ingredients, seasonings, sake ... A total of 100 kinds of products are lined up.

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Even juice

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Even liquor is 100 yen

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Even a side dish of meat

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Even fried food is 100 yen

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
All the ingredients of Arrabiata are 100 yen

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
The ingredients for the pot (and soup, of course) are 100 yen.

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Everyone, I'm going to take a morimori dish

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
A man who participated with a handmade Ponta doll (!)

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Ponta was lined up at his table, and he joined with a fellow Ponta fan.

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Women who often buy lunch boxes and seasonings are looking forward to meat-based side dishes that they have never eaten.

… And the floor is already swelling like the middle of the event, but it's still before the start. From here is the production.

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Really ... !!!!!

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Finally Kampai

Why can you sell it for "100 yen"?

The main event is a talk show where developers tell secret stories. The theme is "The secret of 100 yen".

For example, vegetables whose prices have been soaring recently are 100 yen. Bread and dessert are 100 yen, but they are huge. Store 100 has a lot of products that don't seem to cost about 100 yen. You're crazy, aren't you doing Abunai?

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
From the left, the moderator, vegetables and fruits, bakery and Japanese and Western confectionery, processed foods, desserts

... Well, that shouldn't be the case, and it was the result of extraordinary corporate efforts.

For example, bakery has three points: "competition by multiple major manufacturers", "mass purchase of raw materials and improvement of factory production efficiency" to reduce costs, and "simple packaging".

It's true that the bread in Store 100 is rude, but it's not very fashionable. And because they all have similar designs, it's hard to tell. I thought, "I wish it was more gorgeous," but it was also a "secret of 100 yen" to keep design costs down.

In addition, the development department of Store 100 pursues volume. Mr. Miyanaga, who is in charge of bakery and Japanese and Western confectionery, says that when he looks at the sample products, he says "Eh !? Small !!".

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
The result of reducing the design cost and making the contents bigger

In addition, vegetables and fruits can be purchased in large quantities by negotiating "cheap from top to bottom!", Repeating in-depth meetings with manufacturers, and "committing the number of sales (* promise)". It seems that he is making a great effort.

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
100 yen for dessert and fruit

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
The roasted sweet potato that I just buy is also 100 yen

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
This is a hot pot. "Kimchi hot pot + somen" is unexpectedly recommended by the person in charge

The best-selling product is that

A quiz tournament was held at the end of the game, and original goods were presented to those who answered correctly (and those who won the rock-paper-scissors in the repechage).

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Repechage, rock-paper-scissors tournament! (I lost the first shot ...)

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
He was also the director of Hoshi Hima (real name) and an excellent banquet director.

Well, here is a quiz for everyone. What are the best-selling products in Store 100 throughout the year?

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
The correct answer is (1). It seems that it is not made in winter to keep costs down.

On the way back, I received a souvenir with a lot of products, and it was a very satisfying time. That and this are 100 yen, and the store is 100!

For the author who lives alone, Store 100, which can be bought in small lots, is a reliable ally. I look forward to working with you!

Lawson Store 100 Presents Autumn Harvest Festival 100 Yen 100 kinds of products are eaten up !!
Lots of souvenirs. Even if you buy this yourself, it's 600 yen ...