Four new chocolate bar products, "Meiji The Chocolate," were released on September 27th. The price is 237 yen each (tax included).

Meiji The Chocolate is a "Bean to Bar" chocolate that consistently performs the entire process from selecting the production area of cacao beans (Bean) to processing it into chocolate bar. The lineup is as follows.

Powerful Depth Comfort Bitter Gorgeous Fruit Flavor Elegant Bitter Gentle Fragrant Sunny Milk Rich Depth and Umami Velvet Milk


Each box contains 3 individual packages. When you take it out of the bag, it has slits so that you can divide it into various shapes and eat it.


This is a work to enjoy the subtle changes in flavor due to the difference in shape. The mini block type produces a "light mouthfeel", the jagged type produces a "prominent scent", the dome type produces a "rich feeling", and the stick type produces a "strong taste".


The powerful depth comfort bitter is mainly used for cacao from Venezuela. A royal road taste with aroma, rich sweetness, and a pleasant bittersweet taste. The cacao content is 70%.


The gorgeous fruit flavored elegant bitter is mainly used for cacao from Tomé-Açu, Brazil. An elegant and fruity scent and a rich richness spread throughout your mouth. The cacao content is 70%.


The gentle scent of sunny milk is mainly used for cacao from Tomé-Açu, Brazil. You can feel the fragrant and mellow sweetness similar to caramel. The cacao content is 54%.


Rich depth and umami Velvet milk is mainly used for Venezuelan cacao. It has a well-balanced taste that you can feel the richness of cacao while having the taste of milk. The cacao content is 49%.


The cacao content of "Meiji Milk Chocolate" and "Meiji Black Chocolate" is 35-40% (see official website). You can see that all four types of The Chocolate have a high cacao content.

Since the amount of sugar is relatively reduced, the sweetness is suppressed, but the flavor and richness of cacao can be fully enjoyed. You can easily get it at convenience stores, so if you want to experience a deeper chocolate world, give it a try.