From Starbucks Coffee, a new brand of Tea Beverage "TEAVANA" has appeared. It will be available at stores nationwide from October 3 (excluding some stores).

Teavana means "HEAVEN OF TEA" and is a tea brand established to realize an "unprecedented tea experience". Using various types of tea leaves that are a blend of fruits, flowers, herbs, spices, etc., and combining them with unprecedented extraction methods and materials, a novel beverage can be created.

Teavana's Beverage is already on sale in the US, South Korea, the Philippines and Taiwan, and has been well received. And this time, the first release in Japan is ... " Yuzu Citrus & Tea " with plenty of pulp!

◆ Yuzu Citrus & Tea

An English breakfast blended with black tea such as Assam and Ceylon, combined with a "flesh sauce" containing pink grapefruit pulp and domestic yuzu peel, and a juice base using grapefruit, pink grapefruit, orange, and lemon. Beverage. Yes, tea is extracted with juice instead of hot water.


The price starts from 390 yen (excluding tax) for the short size. There are ice cream and hot.

Every time you smoke ice cream with a straw, plenty of pulp dances in your mouth. The crisp texture is also fun. Every time you chew, the slight bitterness of yuzu peel and the refreshing acidity of grapefruit spread. It has a sweet taste, but the aftertaste is refreshing.

On the other hand, in the hot, the scent of yuzu and citrus was felt more plump. The perfect balance between the fruity sweetness of the juice base, the slight acidity of the citrus, and the bittersweetness of the yuzu peel!

It was impressive that the taste was mellow without the astringency of tea, whether it was iced or hot.

◆ Other Teavana products

In addition to the same "black tea" and "passion tea" as before, "English breakfast", "Earl Gray", "mint citrus", "chamomile" and "hojicha" are also available as hot tea under the Tibana brand. It seems that there will be more types in the future.


In addition, the "Matcha Tea Latte" and "Chai Tea Latte" that have been sold so far will be offered as the Tibana brand in the future.

◆ To the next "pillar"

The Tibana brand will be developed as a new "pillar" of Starbucks Beverage, following Coffee & Espresso and Frappuccino. Starbucks wants you to choose Teavana's Beverage with the motivation of "going to drink tea because you don't feel like coffee today".

What I felt when I drank Yuzu Citrus & Tea this time was the depth of taste and the rich texture . I want it to be more satisfying than a simple tea, but it doesn't have to be as hungry as Frappuccino. It was a Beverage that I wanted to choose at such times!


Starbucks will continue to develop new Tiber Navigation with the concept of "surprise" and "delight". I'm looking forward to seeing what kind of fun products will come out!