"Cheese tart" is hot. The momentum of the specialty store "BAKE" has not stopped, and the number of items handled at convenience stores has increased. Circle K Sunkus' "Thick Grilled Cheese Tart" is a huge hit, with about 60,000 sold a day.

So far, of the four major convenience stores (7-ELEVEN, Lawson, FamilyMart, and Circle K Sunkus), only Circle K Sunkus and Famima sell cheese tart under private brand (PB). However, in June, Lawson finally entered the war .

Last winter, I warmed up the cheese tarts from convenience stores and tried to compare them, but this time I will try to cool them straight and compare them! It's summer.


Click here for participating players (price includes tax). 7-ELEVEN was excluded because there are no PB products.

FamilyMart "Famima Premium Cheese Tart" 198 yen
Fresh cream and meringue are used for the cheese dough. After being released in December 2015, it seems that it was renewed in March.

Circle K Sunkus "Thick Grilled Cheese Tart" 158 yen Released in November 2015 from the "Sherrier Dolce" series. It features a rich cheese dough that is a mixture of three types of cream cheese and a tart dough with a rich butter flavor.

Lawson "Pure Cheese Tart" 158 yen
New product released on June 28th. It is made at Hanabatake Farm in Hokkaido using fresh Hokkaido ingredients and using as few additives as possible.

In addition, each has its own individual differences, so the numbers are for reference only. Let's go!

● Size

First of all, from the size that is easy to understand. I measured the diameter and height (tart dough only). The diameter is the same 70mm. On the other hand, the height of Circle K Sunkus 20mm, Lawson 23mm, Famima 28mm, Famima is the highest.

● Weight

As it looks, FamilyMart weighs the heaviest, 63g (2.22oz). The next heaviest is Lawson. The fact that the fabric part is dented and looks small but heavy, you can expect a heavy feeling.

By the way, when I calculated the weight per yen, FamilyMart and Lawson weighed about 0.32g (1.13oz), which was the same, and Circle K Sunkus weighed about 0.27g (0.95oz).

The table below summarizes the size and weight. Looking only at the size, FamilyMart is the winner.

● The taste is three people

From here, what are your impressions of actually eating it? I divided it into several items and arranged them in order.

Fluffy feeling of cheese dough Famima ＞ Circle K Sunkus ＞ Lawson

FamilyMart is fluffy because it has meringue added. The mouthfeel is smooth and it feels like eating cream. At the other end of the spectrum is Lawson. Heavy, solid and heavy!


Cheese dough co- lawson] Circle K Sunkus] FamilyMart

Lawson has the most "cheese feeling". Cheese is as rich as eating that manma. Circle K Sunkus also has a rich taste, but the refreshing acidity is a little strong. Fluffy FamilyMart has the mellowness of cream, so it may be a little different from the richness of cheese.

Tart feeling of tart fabric Famima ＞ Lawson ＞ Circle K Sunkus

Speaking of tart, it also features a crispy cookie-like dough. When I arranged them according to their reproducibility, that is, how well they were arranged, the order was as follows.

By the way, the ease of eating when you hold it in your hand is also proportional to this order. The firm dough x fluffy cream Famima did not crumble even when lifted by hand, and it was easy to eat with one hand.


Tart dough melting circle K Sunkus ＞ FamilyMart ＞ Lawson

When arranging in the order of good mouthfeel, the dough of Circle K Sunkus is the top. It crumbles and melts in your mouth, sprinkling the scent of butter. It's easy to collapse, so be careful not to spill it.

● Summer team, this is the end

Did you find your favorite cheese tart? When it comes to three companies, 7-ELEVEN will surely participate in the original cheese tart. After the convenience store donut war , will the convenience store cheese tart war break out? maybe.

Even so, tens of thousands of cheese tarts are sold a day in Japan now!