"I Han", "My Hamburg Yamamoto". It is a popular hamburger restaurant with its main store in Ebisu, Tokyo, and 7 stores in Tokyo.

Announced that this spring, "My hamburger" will be "graduated" and changed to "Yamamoto's hamburger". Starting with the Shimokitazawa store that opened in March, it is said that existing stores will gradually change their names. Of these, the Shibuya restaurant (Shibuya store) has moved to another location and will be restarted as "Yamamoto's Hamburger Shibuya" in June.

However, I caught the information that "My hamburger" will open in the same place as the current Shibuya store. that? Doesn't the name change? I summarized the circumstances surrounding "my hamburger steak".

1. “I Han → Mountain Han” circumstances

Why did you decide to change the store name in the first place? The leaflet informing us of the move says, "We wanted to make sure that customers could know which stores were run by our company and which weren't."

Do you not imagine a store that you hear "my"? It is a popular restaurant group that adopts a standing-up style and enjoys high-quality French and Italian food at a good cost.

When I say "my", I think it's an affiliated store, but in reality, I'm irrelevant. "My Hamburg" was born in 2004, long before "My Italian" and others (operated by "My Co., Ltd.") became a hot topic. However, many customers think that it is an affiliated store of "my", so I decided to change the store name so that it can be understood properly. As a result of careful consideration by the staff, it seems that it was decided to be "Yamamoto's hamburger".

2. Shibuya store relocation situation

So why is the Shibuya store relocating? In response to this, on the leaflet, "It's an adult situation (heart)" is answered.


The location of the new store is in the direction before licking to the right with the old Shibuya store in the back. At the end of the road, cross the Meiji-dori and enter the narrow road next to Hanamaru Udon. If you make a mistake and come to the old store, don't rush because it's close by.

The old Shibuya store has already closed on May 29th, and the new Shibuya store is scheduled to open on June 1st. It seems that the staff and menu will continue to operate as before.

3. Circumstances where "my hamburger" can be made again

Then, can you make "my hamburger steak" that confused me? About the matter. On June 6th, "My Hamburg Shushu Watanabe" will open in the same place as the old Shibuya store. Even though I changed the name, is it "my hamburger" after all?


Karakuri (?) Is easy. Although it is called "My hamburger", the operating company is no longer my company ... In other words, it is a different store from the old I-han and the new "Yama-han".

However, the main is hamburger steak, as it has just left its name. With French chef Takashi Watanabe, a hamburger steak with French elements added to my han will be offered.

For example, my hamburger steak's signature menu, "My hamburger," is filled with gorgonzola and mushroom cream sauce. This seems to be foie gras and cheese in Shushu Watanabe.


In addition, the popular "hamburger gratin" has been made into a "special bechamel sauce", and a new "creamy French curry burger" has appeared. The idea of "I = Chef Watanabe" seems to be a living menu structure.

In fact, a store called "My Hamburger Kenshi", which takes the same form, has already opened in Shibuya, offering Italian hamburgers made by Italian chefs. It seems that we will continue to increase the number of stores as "my hamburger", so I am looking forward to what kind of "me = chef" will participate.

Summary

To summarize the circumstances surrounding "my hamburger", it looks like this.

・ My hamburger Yamamoto → Yamamoto's hamburger ・ My hamburger Shibuya restaurant → Yamamoto's hamburger Shibuya (opened on June 1st)
・ My hamburger Shushu Watanabe (opened on June 6th) can be in the same place as my old hamburger Shibuya restaurant, but it's different.

"My hamburger Yamamoto" will become "Yamamoto's hamburger", and the name "my hamburger" will remain, but it will be another restaurant with the essence of the chef. If anyone is close to you and you are at a loss, please tell me secretly. Oh, I want to eat hamburger steak.