Will potato chips take root as the "fourth breakfast"?
Will potato chips take root as the "fourth breakfast"?

The long-awaited (?) New work has arrived from the (in a good way) crazy confectionery maker Koike-ya, which has released potato chips with thigh flavor, banana flavor , and even shortcake flavor. This time, it's potato chips with "toast flavor " and " milk flavor". The release date is May 30, and the estimated price is 115 yen each (excluding tax).

One day in May, a cardboard box containing a sample that arrived from Koike-ya to the eating editorial department prior to the release date. There was a sticker on the box that said, "A shocking new product that follows the" peach and banana flavors, "so I was prepared for it. I laughed because the potato chips that I went to appeared. Toast and milk.

◆ New taste with the image of "breakfast"


As some of you may have guessed, both the toast and milk flavors are flavors that are conscious of "breakfast ." The thigh and banana flavors that were released about a year ago were also said to be "morning potato chips," but it turned out that bananas were originally recognized as "not the main ingredient in breakfast." The two new flavors were developed based on this reflection.

"Peach flavor" and "Banana flavor" released in May 2015
"Peach flavor" and "Banana flavor" released in May 2015

It seems that "toast" and "milk" were selected as "ingredients that can make use of the characteristics of potato chips while being recognized as the main breakfast" in order to establish potatoes as the "fourth breakfast" following bread, rice and granola. is. Koike-ya, I really want to have potato chips for breakfast.

◆ What is the taste?


There is also a recipe for arranging potato chips on the back of each package, but first of all, let's try it as it is and consider whether it can be a breakfast.

The toast flavor is potato chips that reproduce the aroma and taste of baking bread using Hokkaido butter. This doesn't seem out of place in the existence itself, and it actually looks delicious.

What is the taste?
What is the taste?

Even if you open the bag and smell it, the usual potato chips. However, when you put it in your mouth, the scent that is fluffy with the first bite is undeniably toast ! The rich taste of butter slowly soaks into the fragrantly baked bread spreads throughout your mouth. I was surprised at the toast taste more than I expected!

The aroma of toast
The aroma of toast

It is reproduced properly
It is reproduced properly

On the other hand, the milk taste is an ambitious work that contains not only the taste and aroma of milk but also calcium. It's easy to get confused by the cute cow-patterned package, but it 's milk-flavored potato chips. I need a little courage.

The potato chips look the same as usual
The potato chips look the same as usual

When you open the bag, you can smell a slightly milky sweet scent. The mellow sweetness that is thrown into the mouth and first placed on the tongue. When chewed crisply, the umami and saltiness of the potatoes exude, and the scent of milk is slightly removed. It has no milky odor or habit, and is sweet and salty and delicious!

... However, since it's really delicious potato chips , I personally think that it would have been nice to have a slightly more pierced milk flavor.

I expect a strong milk taste that has pros and cons
I expect a strong milk taste that has pros and cons

◆ The toast flavor can be used for breakfast


I liked the toast taste because it felt more like toast. So my personal conclusion is that toast-flavored potato chips could be breakfast. I felt like it would go well with coffee and milk.

Breakfast so far
Breakfast so far

It may be like this
It may be like this

As for the arrangement recipe on the back of the package mentioned above, if you put sauce or cheese on toast-flavored potatoes and bake it, it will be "pizza toast-like", or if you eat milk flavor with ice cream or whipped cream, it will have a crispy texture. It seems to be an accent and it will be delicious. If you have time in the morning, try it.

――I wondered if this would be like French toast if you mix the toast flavor and milk flavor, soak it in egg juice, and bake it in a frying pan. I won't do it (because it's definitely better to eat it as it is), but if you have a brave person who tried it after its release, please let us know what you think!