The roast beef specialty store "37 Roast Beef" will open on April 22nd on the 3rd floor of the main building of Omotesando Hills.

With a thickly cut "New York style"
With a thickly cut "New York style"

The signature menu is soft, juicy roast beef that has been carefully baked at low temperatures. You can choose from 4 types of cuts to suit your taste. In Japan, roast beef has the image of "thinly sliced", but the shop recommends thick-sliced "New York cut" so that you can fully enjoy the texture and gravy of the meat.

Roast beef is cut and served by the waiter in front of the customer
Roast beef is cut and served by the waiter in front of the customer

"Thin Cut" is about 100g (3.53oz) and costs 2,800 yen (excluding tax, the same applies below). "Omotesando Cut" is about 200g (7.05oz) and costs 4,900 yen. "37RB Special Cut" is about 300g (10.58oz) and costs 7,100 yen. "New York Cut" is about 400g (14.11oz) and costs 9,200 yen. All come with mashed potatoes, whipped butter, and bread.

The lunch menu is also substantial. Roast beef with selectable thickness starts from 2,500 yen for 100g (3.53oz). Comes with soup, bread, gelato (2 of 4), coffee or tea.

In addition, the "37RB Original Roast Beef Burger" (1,880 yen) with plenty of thinly sliced roast beef and the "37RB Special Beef Curry" (1,380 yen) where you can enjoy the combination of lean meat and original spices are available.

37RB original roast beef burger
37RB original roast beef burger

Also, from April 22nd to June 23rd, in commemoration of the 10th anniversary of Omotesando Hills, "Roast Beef Heavy", which is a sliced roast beef with a special sauce and a "Japanese style arrangement", is limited to 10 meals a day. Provided at. Includes soup and drink. The price is 2,000 yen.

Limited to 10 meals a day! Roast beef heavy
Limited to 10 meals a day! Roast beef heavy

The store is located on the 3rd floor of the Omotesando Hills Main Building, 4-12-10 Jingumae, Shibuya-ku, Tokyo. Business hours are from 11:00 to 23:00 on weekdays and Saturdays, and from 11:00 to 22:30 on Sundays and holidays.