Gotanda store (3F) and Akasaka Mitsuke store have been renewed as "Cost BAR (Gencover)", which offers all menus at cost (= purchase price), celebrates its 5th anniversary. The food and drink menu will be boldly renewed.

To commemorate this, both stores held an "all-time highball 10 yen" campaign throughout March. At any time during the period, any number of highballs will be 10 yen per cup. 100 yen for 10 cups, 1,000 yen for 100 cups! Be generous!

◆ How to enjoy cost BAR

What is cost BAR? I think some people say that, so I will teach you the correct way to enjoy it at this opportunity.

A cost BAR with 2 stores (2F and 3F), Akasaka Mitsuke store, and Ginza store in Gotanda. Customers can enjoy drinks and food at "cost" instead of paying the entrance fee. For example, a glass of beer costs 180 yen (!), And Taketsuru whiskey costs 120 yen (!!). By the way, the regular price of highball is 80 yen.


Admission is 1,600 yen for the two Gotanda stores, 1,800 yen for the Akasaka Mitsuke store, and 2,500 yen for the Ginza store (with differences in land costs). Considering the price of a general shop, it seems that the entrance fee will be paid if you order 3 drinks.

I'm worried that this system won't make a deficit, but the store has secured a certain amount of profit from the admission fee, so it is possible to offer "good things cheaply". It is said, "We are competing where we can make a last-minute profit." What a manly man.

◆ The new concept is a “domestic foam” specialty store

Now. This time, the store on the 3rd floor of Gotanda (separate from the 2nd floor) and the Akasaka Mitsuke store will be renewed. The new concept is a "domestic foam" specialty store.

Many people think of "foam" as champagne, but in the cost BAR, it refers to "liquor with bubbles" in general. For example, we have a lineup of domestic sparkling wine, craft beer, highball, and effervescent sake. Of course, all are prepared at "cost".


The recommended drink is "Original Smoking Highball Yoichi" (280 yen). After pouring the highball into the jar, put the smoked wood chips in the jar with the "instant smoker", close the lid, and it will be served as it is. After about 1 minute, open the lid and drink, and the fragrant scent will be muffled ...



This was my first experience. A smoky scent that keeps your mouth swaying from the moment you open the lid until you finish drinking. It makes me feel very mature. The smoked scent goes well with the food.


Please note that Smoking Highball Yoichi is not eligible for the "All Time Highball 10 Yen" campaign. The price of 10 yen per cup is "Freezing Highball" at the Gotanda store (3F) and "Kaku Highball" at the Akasaka Mitsuke store.

◆ Don't cut corners in cooking even at cost

It is a belief that the cost BAR does not cut corners in the "quality" of food.

This time, the food menu that has been renewed at the Gotanda store (3rd floor) and the Akasaka Mitsuke store is also full of commitment. Of particular note are the "Sparkling stewed beef cheeks", which is a huge 400g (14.11oz) of beef cheeks carefully stewed in domestic sparkling wine, and the roast pork "Roasted pork salted koji 400g (14.11oz)", which is thoroughly soaked in salted koji.

・ Sparkling stewed beef cheeks 400g (14.11oz) (600 yen)

A dish of huge beef cheek meat that is 6 to 7 cm thick and slowly simmered.



The first impression is "squid", but when you try it, it's soft and crumbles, and it's a superb mouthfeel that doesn't cause any discomfort to your teeth. A sauce with a good balance of sweetness and acidity goes best with the umami of the meat that spreads gently.


・ Roasted pork salted koji 400g (14.11oz) (500 yen)

This is also a chunky meat with a solid feeling. It is reasonably elastic when hit with a knife.


Contrary to its rocky appearance, the mouthfeel is moist and elegant. Every time you chew, the gravy with just the right amount of saltiness and the umami of the jiuqu oozes out. There is little fatiness, and even if you cut it thick and stretch it, you can chew it quickly, so you can eat as much as you want.


・ Cost BAR original lobster head curry (400 yen)

An original menu that was inspired by the Singaporean food "Fish Head Curry". As the name suggests, the whole lobster head is stewed and spices are added to make an ethnic curry. The head appears as it is with toppings.



The moment you eat a bite, the lobster's claim is amazing! From the lobster that has plenty of umami in the tide, you can still feel the taste of the luxurious dashi stock that has been boiled. This may not be eaten anywhere else. If you like shrimp, this is a dish you should definitely try.


・ Plenty of salmon roe bruschetta (500 yen)

A side dish that is eaten with Hokkaido salmon roe on a crispy baguette. Is that a fishing port here? There are plenty of salmon roe as you think.


A new discovery that bread and salmon roe fit so well. The salmon roe has no dullness at all, and its crispy texture and rich, salty and rich umami go well with baguettes. This and wine ... it's the best.


In addition, there are snack menus such as raisins (30 yen), pickles (100 yen), olives (200 yen), and dishes using the "three major delicacies of the world" of foie gras, truffles and caviar. It is offered at "cost".

◆ For girls-only gatherings, joint parties, and company drinking parties

I wonder if there are many customers who come to drink quickly on their way home from work, but surprisingly they are often used for girls-only gatherings, dates, and joint parties. Bottled wine is cheap, so wine connoisseurs love it.

Also, it seems that it is useful for girls and juniors who want to "treat". You can eat delicious food at a low price, and you can easily say things like, for example, letting your juniors pay the entrance fee yourself, and ordering what you like because you can buy food and alcohol (doya face). .. It's good that everyone feels happy!

However, this is the "cost" BAR. The price will change depending on the purchase price, so don't worry.