Instant noodles, a strong ally for living alone. It's cheap and easy, and the variety of flavors has been increasing recently, so I just use it. Many people think of instant noodles as cup noodles, but don't forget the bag noodles in the bag.

Toyo Suisan "Maruchan Seimen" has a reputation for being able to enjoy the taste of raw noodles even though it is dried noodles in a bag. It is said that it has been a hit since its launch in November last year, but Customer Communications conducted a survey on "Maruchan Seimen" using ID-POS data of 1.5 million food supermarkets nationwide, and announced the results. ..

As a result of the survey, 23% of all Maruchan regular noodle purchasers are new purchasers who have not purchased instant noodles in the previous year. Since the percentage of new purchasers of other products is about 19%, it can be said that "Maruchan Seimen" is incorporating more layers that have never purchased instant noodles.

Composition ratio by gender
Composition ratio by gender

Looking at new purchasers by gender, it was found that males have a higher tendency to purchase new purchasers in each age group, and females have a higher tendency to purchase in their 20s and 50s. It can be inferred that men who have not purchased instant bag noodles at food supermarkets are purchasing Maruchan regular noodles in response to topics on commercials and online.

Looking at the repeat rate by gender and age to see if the buyers continue to buy, we find that there is a difference between men and women. The repeat rate of females increased as the age increased, while that of males increased in their 20s, decreased slightly in their 30s and 40s, and increased again in their 50s and beyond.

Repeat rate by gender
Repeat rate by gender

Today, as the number of people eating ramen is increasing, "Maruchan Seimen" seems to be favored by young men in their twenties who usually like ramen. You can also add vegetables to the bag noodles and cook them yourself, so you can take care of your health. It might be a good idea to add bag noodles to a little variation of self-catering.