Iwashita Foods in Tochigi City is very famous for "Iwashita's new ginger". It is wonderful to make ginger, which was an underlay food that supports the taste of cooking behind the scenes, into a hero in the pickle industry.

In addition to "Iwashita's new ginger", there is "Iwashita's spicy scallions", which is the leading pickle industry in the Japanese pickle category. In order to do so, the package has been significantly renewed.

Can "Iwashita's new ginger" escape from the pickled life with a new package?
Can "Iwashita's new ginger" escape from the pickled life with a new package?


In addition, in order to break away from the image of pickles, which is like the "side" of Japanese food (like fried chicken for hamburgers), we will develop a "Life with new ginger in Iwashita" campaign.

"Life with Iwashita New Ginger." Logo
"Life with Iwashita New Ginger." Logo


The new package has a modern and fashionable design. As a novel menu using ginger, we will introduce a salad using "Iwashita's new ginger" on the surface and post photos to try to break away from the accompanying image of rice.

Iwashita's new ginger (Caesar salad) for salad
Iwashita's new ginger (Caesar salad) for salad