As a new lineup of draft beer "Ichiban Shibori Frozen [Raw]" developed by Kirin Brewery, " Ichiban Shibori Frozen [Black] " using black draft beer will appear in September! The En-eating editorial department participated in a tasting event held in Tokyo on September 20th and enjoyed the texture of frozen foods!



The new lineup "Ichiban Shibori Frozen [Black]" has a mellow and rich "Ichiban Shibori Stout" with fine frozen bubbles of -5 ° C (41 ° F) generated by the "Frozen [Raw] Server". Draft beer with a new texture. Frozen bubbles made of fine grains of ice are cold and crispy, and by using these bubbles as the "lid" of the mug, the coldness of the beer can be kept for about 30 minutes!





A fluffy feeling not found in ordinary draft beer. Perhaps because of the effect of this "cute bubble", "Ichiban Shibori Frozen [Raw]" was very popular with women. At the concept shop, which was open until the end of August, many women who don't usually drink beer ordered, and more than 60% of the concept shops were female customers. The mellow and fragrant taste of this "Ichiban Shibori Frozen [Black]" seems to be popular too ...!

Well, I drank this black frozen with a jerk, but this is certainly a new texture! It must be beer, but it still felt like a different drink than beer. The combination of the aroma peculiar to dark beer and the crispy foam makes it addictive.



Beer is a liquor that hesitates to drink over time, but with this frozen beer that keeps the coldness of the beer, it seems that you can enjoy it in a cold state for a long time even in an outdoor beer garden or baseball stadium. By the way, according to Mr. Kadota , many Kirin Brewery employees drink beer very quickly, so they do not receive much benefit from "keeping cold for 30 minutes". As expected (?)!





"Ichiban Shibori Frozen [Black]" is currently available at 16 stores (as of September 20). In the future, it will be rolled out nationwide! (Check here for the stores that handle it!) By the way, in winter, they are considering plans unique to frozen, such as decorating bubbles. I'm paying attention to what kind of "bubbles" can be seen from now on!