It is forecast that the heat wave will continue from the latter half of August to September in 2012, and the demand for ice cream will increase further. On August 23, 2012, Trend Research Institute released the infographic "Unexpected Japanese Ice Circumstances" that summarizes the Japanese ice cream situation.

■ Does Naha City eat the most ice cream in Japan?

According to a survey of ice consumption by prefecture location, Fukui City and Fukushima City ranked first and second, while Naha City ranked 47th. The interesting result was that Naha, the hottest prefectural capital in Japan, did not eat the most ice cream.


■ Do people unknowingly eat different ice creams?

"Beer," "ice cream," and "shaved ice" are all delicious when it's hot. But the temperatures at which they started selling were different. Beer begins to sell at 22 ° C (71.6 ° F) and ice cream begins to sell at 27 ° C (80.6 ° F). However, when the temperature exceeds 30 ° C (86 ° F), ice cream does not sell and shaved ice seems to start selling.


■ Japanese annual ice consumption

The total consumption of ice cream in Japan in 2011 amounted to about 809,400 kiloliters. Converted to 6.4L per person. This means that each person consumes 39 cups and 79 bars a year.