It's about time for the new rice to be delicious.

On August 21, 2012, Amazon opened a "new rice store" with new rice from 47 prefectures nationwide. The "New Rice Store" is the only online shop in Japan that delivers new rice from 47 prefectures nationwide. We have not only new rice from Akita and Niigata, which are Japanese rice, but also new brands from all over the country.

■ When you want to eat new rice as soon as possible ...

It seems that the harvest of new rice in Okinawa and Kyushu will start in July and August. The packaging also shows the individuality of the region, which may be irresistible to collectors.

The "New Rice Store" is the only online shop in Japan that delivers new rice from 47 prefectures nationwide. We have not only new rice from Akita and Niigata, which are Japanese rice, but also new brands from all over the country.
The "New Rice Store" is the only online shop in Japan that delivers new rice from 47 prefectures nationwide. We have not only new rice from Akita and Niigata, which are Japanese rice, but also new brands from all over the country.

White rice from Okinawa Prefecture Hitomebore 1 kg Made in 2012

Made in Saga Prefecture 5 kg from Sagabi Made in 2012
Made in Saga Prefecture 5 kg from Sagabi Made in 2012


■ Received the highest "Special A" in the "Rice Taste Ranking"

"Rice taste ranking" is a taste sensory test that actually tastes and evaluates cooked white rice. You can also buy the brand that won the highest rank "Special A" at the "New Rice Store".

White rice from Hokkaido Yumepirika 5kg Made in 2012
White rice from Hokkaido Yumepirika 5kg Made in 2012


White rice from Hokkaido Yumepirika 5 kg Made in 2012

■ Is it delicious even when cold?

Wash-free rice from Iwate Prefecture Akitakomachi 5kg Made in 2012
Wash-free rice from Iwate Prefecture Akitakomachi 5kg Made in 2012

Wash-free rice from Iwate Prefecture Akitakomachi 5 kg Made in 2012

Freshly cooked rice is delicious. This is common sense. However, this rice seems to be delicious even when it is cold. It should be a strong ally for your mother's bento making!

It is surprisingly difficult to bring heavy rice home. However, if you use the "new rice store", the rice will be delivered to the front door. Moreover, newcomers all over Japan! This is attractive.