"Vitality yogurt". Although the combination of vitality and yogurt does not seem to match, Meiji seems to sell the energy drink flavored yogurt "Meiji Energy Yogurt" for a limited time this summer.



Eat this and survive the summer!

The main target is "young people". It will be sold widely mainly to men in their 20s and 30s.

The reason why this yogurt is called energy or vitality is that it has fortified "vitamin B1" and "vitamin B6". This seems to support the production of energy from carbohydrates and milk protein (protein). "Eating response" and "satisfaction" are condensed into 180g (6.35oz).

In addition, it also contains "royal jelly," which is a healthy ingredient. Perfect for men who have been exhausted by the heat in the summer of power saving!

Three types of packages are available, using the "Avengers" hero that young people are paying attention to. It seems that the package will also give you energy.