Ezaki Glico and Lawson will develop a summer campaign in collaboration with Cyberd's popular romance game for women, the "Ikemen Series." The name is also happy and embarrassing, "This summer, the fateful lover campaign you will find on your smartphone."

I'm crazy with all the handsome guys
I'm crazy with all the handsome guys

The contents of the campaign are as follows. First of all, if you purchase two target products such as Glico's "Pocky" and "Pritz" at Lawson stores nationwide, you will receive one original character card from the handsome series. The card has a serial code that allows you to get exclusive avatars in the game. And if you purchase the target product for 500 yen or more including tax, 100 people will be given an original QUO card (500 yen worth) of the handsome series by lottery.

Freebie character card (top) and QUO card (bottom)
Freebie character card (top) and QUO card (bottom)

By the way, CYBIRD's handsome series is said to be a romance game that delivers "every woman feels like the beginning of love." In addition to applications for iPhone and Android smartphones, it can be played on gaming platforms such as Ameba, GREE, and mobage. Currently, the following 7 titles are distributed, and it is said to be the most popular series of romance games for women, which is enjoyed by more than 8 million people in total.

・ Handsome Ooku ◆ Love Garden ・ Handsome Love Battle ◆ Taira no Kiyomori ・ Handsome Royal Palace ◆ Midnight Cinderella ・ New Chapter Handsome Ooku ◆ Forbidden Love ・ Handsome Night Song ◆ Romeo and Secret Juliet ・ Handsome End of the Edo Period ◆ Fateful Love ・ 100 Days Princess ◆ Another handsome royal palace

This campaign will be held at Lawson stores, excluding "Natural Lawson," "Lawson Mart," and "Lawson Store 100." The target Glico products are 17 types of "Pocky", "Pretz", "Friend Bakery", "Almond Peak", "Bitte", "Watering Kiss Mint Gum", and "Caprico" series. There are a total of 14 types of original character cards with serial codes, 2 types for each game. The campaign period is until August 31st, but be aware that it will end as soon as the prize runs out.

Glico campaign target products
Glico campaign target products

In addition, CYBIRD has a "Pocky Collecting Campaign" where you can get limited avatar items with Glico products as a motif by logging in to the special campaign page of the handsome series, and the official Twitter account "@CYikemen" and the hashtag "#Glico Handsome". A gift project "Twiiter Follow & Retweet Campaign" that combines the above is also underway.