"Specialty stores" are booming this year! Sweets specialty stores and rice specialty stores are opening one after another in various places, and are crowded with many customers every day.

Meanwhile, I found a slightly unusual specialty store. It's ... a toast specialty store!


Yes, it is. It's a baked bread. What kind of food is a toast specialty store? I was curious, so I went to check it out!


The name of the shop is " Hakone Miyanoshita FUJIYA HOTEL On the TOAST ". The famous long-established hotel "Fujiya Hotel" (Hakone, Kanagawa) is a cafe restaurant that opened in the arrival lobby on the 2nd floor of the International Terminal Building at Haneda Airport in March this year. Here, the menu is based on toast, which has been loved by Fujiya Hotel for many years.

The interior is deep and the ceiling is high and spacious. The walls are full of tastes, such as photographs that tell the history of Fujiya Hotel and replicas of the Fujiya Hotel's "Hanagoten" room key.



◆ Free refills of Fujiya Hotel's special toast

Today's number one goal is "The TOAST ~ with 10 kinds of spreads ~" where you can freely refill as many toasts as you like, baked in a special kiln using lava in the store! It comes with 10 spreads such as butter and jam and coffee, and the price is 3,000 yen.

Spreads are provided in custom boxes made of Hakone parquet. In addition, only those who ordered this menu will be treated as VIPs who will lay a "red cloth" on the table!


There are 10 types of spreads: peanut butter, com honey, chocolate, cream cheese, salmon mousse, tropical fruit, blueberry jam, strawberry jam, esire butter, and truffle butter. You can't find salmon mousse or truffle butter anywhere else!


You can customize the toast by choosing the thickness of the bread, the degree of baking, and with or without mimi. The toast, which is eaten lightly and lightly, goes well with spreads that have a strong taste, such as thick jam and chocolate. On the other hand, it is recommended to simply apply butter or com honey to the thick and toasted toast.


The author's recommendation is thick & brown and Mimi. The surface and Mimi have a crispy and light texture, and the inside is fluffy! Every time you chew, you can feel the aroma of wheat and the sweetness of the dough. The taste is completely different depending on the thickness and the degree of baking, so please try various things!


All of the 10 types of spreads were so delicious that it was hard to put them on the table, but among them, the following three spreads won't let go of the author's heart.

First, a tropical fruit spread with pineapple, orange and passion fruit. It has a flavor similar to marmalade, but it has a very refreshing taste and taste, and it is unstoppable. The moment you put it in your mouth, you will be amazed at its freshness.


Next, salmon mousse made with smoked salmon. The slightly smoked scent is irresistible! If you spread it on bread with cream cheese and eat it, it will have a deeper and richer taste. I have a feeling that it will go well with wine.


And finally, truffle butter using the "best" white truffles from Italy. Needless to say, you can enjoy the "highest quality" taste that attracts the world's gourmets. A mellow scent that comes out of your nose when you put it in your mouth. Toast and truffles fit so well ...!


You will be intoxicated with the happiness of eating with colorful spreads spread vividly on a canvas called toast. Oh, I don't want to finish eating ...!

◆ The most popular menu is toast x shrimp ajillo

But that's not the end! I also tried the "shrimp garlic toast" (1,600 yen), which is said to be the most popular at the store. It is said that the menu was created by combining Spanish food with garlic and olive oil, and shrimp ajillo and toast.


The shrimp garlic toast, which was devised by the chef who likes Ajillo, is a toast of the type called "UFO" with a hole in the center, with plenty of shrimp and garlic sauce. The sauce is made by mixing olive oil with garlic and shallot in a ratio of 1: 3 and adding paprika.

Size and volume that even 2 to 3 people can fully enjoy. Cut it off quickly with a knife and fork.



The crispy toast is soaked in plenty of garlic sauce and brought to your mouth, and the delicate garlic flavor that is "not too strong" spreads out!

In addition, the shrimp is crisp and elastic, and the inside has a slightly rare and thick texture. It melts on the tongue with a rich umami and sweetness. This is the first time for such a luxurious garlic toast!


◆ Tuna sandwich, which is rare in the world

Usually, when you hear tuna sandwich, you think of a sandwich with a "tuna can" in between, right? However, the "Tuna Sandwich" (1,600 yen) at the same store is different. What a thick tuna is sandwiched as it is!


By the way, it seems that this tuna sandwich was created by the chef's insatiable quest for tuna sandwiches using tuna cans. Season with garlic and thyme, let the marinated tuna sit for a day, then bake the surface quickly, and then add soy sauce, sugar, and mirin to the toast.


To be honest. I ate such a delicious tuna sandwich for the first time in my life ...! The tuna, which is smooth to the touch and has plenty of umami, is fluffy and thick like a cushion! Since the surface is slightly baked, it has a meat-like texture, and the aroma of soy sauce is also the best match.

If you eat it with the wasabi mayonnaise that comes with it, it will be excellent again! The spicy stimulus and sweet and sour mayonnaise enhance the taste of the tuna.


Marinated vegetables and ratatouille are attached to the plate along with the tuna sandwich. I'm glad that you can eat vegetables and fish with this one dish!


◆ “Back menu” known to those in the know !? Butter bread

At Fujiya Hotel On the TOAST, there is a menu "Special Butter Bread" (3 cm cut / 2 sheets 500 yen) that everyone in the know knows. A luxurious bread made by kneading a lot of Calpis butter and aging it at low temperature for 10 hours or more to bring out the flavor.


It uses more butter than ordinary bread, so toasting it makes it more fragrant and delicious. That's why I also ordered it.


The moment you bite, the rich buttery scent and umami, and the crispy texture will fold in! Insanely delicious !! This may be closer to brioche or danish pastry than bread. By the way, butter bread for take-out is also sold at the store for 1,500 yen per loaf (limited quantity). Many people are addicted to this taste and become repeaters!


In addition to the sweets menu such as French toast and Haneda Airport limited apple pie, the store also has a full range of soft drinks and alcohol menus. Since there are staff who are familiar with wine, they will also recommend wine that matches the dish. Please feel free to contact us!


The strange thing is that I've eaten a lot of toast, but I never get tired of it. It's hard to believe that you're eating the same bread, as each is served as a completely different dish. I feel this quality and the seriousness of Fujiya Hotel.

In addition, this time we introduced the grand menu that is offered from 16:00. A toast menu is offered as a morning set in the morning and a lunch set in the afternoon.


Haneda Airport is likely to become more active as the number of international flights increases. At the beginning and end of your trip, why not enjoy the exquisite toast menu at Hakone Miyanoshita FUJIYA HOTEL On the TOAST? Of course, even if you don't plan to travel, it's worth visiting Haneda Airport just to eat toast!

* All prices listed in this article do not include tax.