Don't judge people visually. There are many things that ooze from the inside, but the true beauty and warmth of a person's heart cannot be completely measured by the appearance alone.

It's the same with food. Even though the taste is the same, it's a pity if you don't pick it up just because it looks a little bad. Even though I grew up so big ...

Don't judge by appearance!
Don't judge by appearance!

Unsightly vegetables and fruits are left unsold and eventually thrown away. Efforts to completely eliminate such frustration have begun at the major French supermarket "Intermarche". The US media Huffington Post reports.

The shape is that, but it's delicious!
The shape is that, but it's delicious!

The supermarket has a dedicated section "inglorious fruits and vegetables" in the store for vegetables and fruits that are perfect in taste and quality but are a little unsold and thrown away. ..

They lined up "grotesque apples," "unlucky potatoes," and "unlucky oranges," which are different from "normal," and started selling them at the usual discount of three.

"Inglorious fruits and vegetables" installed in the supermarket
"Inglorious fruits and vegetables" installed in the supermarket

Then the project was a great success. The number of customers at supermarkets increased by 24%, and it is said that the section was out of stock. In addition, it became a hot topic on SNS etc., and 13 million people became aware of this project in the first month. It seems that everyone is beginning to realize that the quality is not a problem, just the appearance is different, and it is fresh and delicious.

We also sell juices made with "disgraceful" vegetables and fruits, which has been a big hit.
We also sell juices made with "disgraceful" vegetables and fruits, which has been a big hit.

Whether it's humans or vegetables, it's important to identify the "essence" of the "beauty of appearance" rather than just the "beauty of appearance."

* All images are sourced from the official Intermarche Facebook page and YouTube videos.