At each Lotteria store, "Branded Wagyu Burger" using branded Wagyu beef from all over the country will be sold in limited quantities from the 29th of every month. The first release on June 29th is "Hokkaido Wagyu Hamburger Steak Burger". The price is 1,300 yen (tax included) with salad.


The Hokkaido Wagyu hamburger steak burger is characterized by its hamburger patty, which uses approximately 6 mm of coarsely ground meat to retain the texture and umami of high-quality Japanese beef grown in Hokkaido. The sauces to be combined are the tasty demiglace sauce, which is made by adding red wine-style seasonings, bouillon, apples, etc., and the "corn aligot sauce", which is finished with corn, mashed potatoes, and grated cheese.

The set salad is a combination of cut lettuce, tomatoes, croutons and French dressing, and it goes well with burgers.

The product will be sold in advance from June 27th at 15 stores nationwide. The stores are Ginza Crystal Building, Shinjuku Odakyu Ace, Kawasaki Underground Street Azeria, Utsunomiya Tosai, Ueno Park Rueno FS, Nagoya Central Park, Seibudanashi Station, JR Okubo Station, Shinkiba Station, Shibuya Dogenzaka, EXPASA Ashigara, Shin-Osaka Station, Nakano Sun Mall, Ikebukuro East Exit, Gifu Ichihashi.

In the future, a total of 10 types of "branded Wagyu burgers" are scheduled to be sold through March 2015. The release date is scheduled for the 29th of every month (28th in February).