That NY cupcake is finally in Japan!
That NY cupcake is finally in Japan!

"MAGNOLIA BAKERY " has become synonymous with cupcakes in New York, USA. The first store in Japan, "Magnolia Bakery Omotesando," will open in Omotesando "GYRE" (Shibuya-ku, Tokyo) on June 16th!

This cupcake, "SEX AND THE CITY," is also famous for the scene where Carrie and Miranda are hungry, so many people may have been interested in it. But for me, the impression that comedian Summers was in agony on a certain program was stronger ... Anyway, I can't help but be worried in many ways! I tasted it a little earlier at the press preview.

◆ "Magnolia Bakery Omotesando" is next to the procession pancake shop "Cafe Kaila"

Magnolia Bakery Omotesando is located on the first basement floor of the building "GYRE" that goes along Omotesando to Cat Street. By the way, next door is the popular pancake shop "Cafe Kaila". There was a long line on this day as well.

Around the intersection of Omotesando and Cat Street
Around the intersection of Omotesando and Cat Street

Thank you for coming all the way to Japan!
Thank you for coming all the way to Japan!

◆ Inside the store where you can feel "good old America"

The pastel-style interior has a vintage feel to the stools and floor tiles. Is it the so-called "good old America"? It was unusual and I took a closer look at each of the small items.

Even the tiles on the floor are cute
Even the tiles on the floor are cute

By the way, you can buy this apron!
By the way, you can buy this apron!

Goods such as T-shirts and bags are also on sale
Goods such as T-shirts and bags are also on sale

You can also see the clerk applying cream decoration to the cupcakes through the glass. You can feel "Baked Fresh", which is one of the store's specialties.

Please be cute!
Please be cute!

◆ Not just cupcakes! Anyway, there are a lot of sweets

Cupcakes are lined up in such a space, but there are only two types of cakes, "vanilla" and "chocolate". Both are decorated with plenty of homemade cream whipped with fresh butter. The colorful pastel colors are like a flower shop, and just looking at them makes me excited!

When you look
When you look

By itself
By itself

Shiawase!
Shiawase!

If you order it, it will also decorate the shape of the flower.

It's too fashionable!
It's too fashionable!

You can also buy and decorate decoration items such as picks!

Like "the devil in Prada"
Like "the devil in Prada"

Besides this, I was surprised that cakes, cookies, brownies, etc. were prepared abundantly. From the 150 kinds of menus, more than 40 kinds of sweets are lined up in stores every day!

this is
this is

For sweets lovers
For sweets lovers

Don't collect!
Don't collect!

◆ What is the taste of cupcakes you care about?

By the way, the cuteness of the appearance is 100 points without complaint, but how about the essential taste? On this day, I had a mini-sized cupcake and banana pudding for tasting.
It's finally time to confront the "sweetness" of rumor ...
It's finally time to confront the "sweetness" of rumor ...

A quick bite from the vanilla will give you a nice scent. Oh? Isn't it so sweet? If you think ... Ahhhhhhh! The cake part is moist and has a normal sweetness, but the decorated butter cream is intensely sweet! The author is also quite a sweet tooth, but this is the first time I have eaten such sweet food. I'm struck by the heavens. The black coffee I got with you goes well with it.

However, once I eat it, my brain gets used to it, and mysteriously, this sweetness becomes a little addictive ... As it is, the chocolate is also pakuri. When I analyze it calmly again, I can feel the taste of butter and cacao from the cake and cream, and it has a simple handmade taste. It is understandable that it has been loved in New York for a long time since its establishment in 1996.

The banana pudding has a good balance of smooth and rich custard and loose banana, and it is an exquisite dish that makes you feel happy when you eat it. It's not as sweet as a cupcake, but it's also sweeter than a typical Japanese dessert.

The store is open from 11:00 to 20:00. It's probably crowded after opening, but you can To go so you can eat slowly. Since no preservatives are used, the expiration date of the cupcake is said to be the same day. Refrigerator is NG because the cream becomes hard. Store at room temperature!

Even so, the cleanliness of Magnolia Bakery, which landed without being remade for the Japanese, is commendable. Not to mention those who yearn for New Yorkers, I am the sweet tooth! Those who say, are free to challenge, but be careful not to get too addicted!

My recommendation is vanilla!
My recommendation is vanilla!

* Added on August 5, 2014: On the 5th, we received a notification from Sweet Star, which operates the store, regarding the "lifetime of cupcakes", and partially revised the text of the article.
Before change) 2-3 days after change) During the day