Then, how about burying it in the soil from now on?

In Denmark, "eCool" was developed, which can be buried in the soil to cool beer. Reported by the US media That's Nerdalicious.
"ECool" is a device for burying canned beer in the soil. It comes with a can holder and can cool up to 24 at a time. When you turn the handle part that jumps out to the ground, the beer can that has been cooled deep in the ground rises to the ground like an elevator.

If you set a can in this device and dig a hole in the soil to bury it, it becomes a so-called "natural refrigerator" that can keep beer chilled underground all year long. The size is 113 cm in height and 22 to 30 cm in diameter. It weighs 12 kg. The price is $ 349.

Their concept is "Save the world". With eCool, you don't have to pay for electricity and it's environmentally friendly. I think it's a nice idea, but digging the soil first can be a bit tricky.
The developer talks about it like this.
"I recommend a garden drill to dig the soil, but you can also use a shovel. If you 're a true man."

* All images are from the official eCool website and official Facebook.