At restaurants, you pay for eating delicious food. If the service is good, you may give a tip overseas to your heart's content, and in Japan, there may be some smart people who leave the store dashingly, leaving behind a Sakichi tag saying "I don't want to go fishing!" unknown.

It's common to pay gratitude for a restaurant instead of money, but it seems that a restaurant has been created in the UK that pays for meals with "photos" instead of money. The British media Daily Mail reports .

Pay with "photos" instead of cash or cards ...?
Pay with "photos" instead of cash or cards ...?

According to the media, the world's first “photo payment system” was introduced at a pop-up restaurant called “Picture House”. The store offers two types of course meals, and customers can take pictures of the dishes and post them on Instagram, Facebook, and Twitter so they don't have to pay.

Take a picture and upload it to SNS!
Take a picture and upload it to SNS!

Don't forget to add the hashtag "#BirdsEyeInspirations" when posting your photos. The restaurant also promotes new products from British food maker Birds Eye.

"Pachiri" Take a picture that looks delicious
"Pachiri" Take a picture that looks delicious

In other words, the shop side can advertise their new products for free. On the other hand, customers can appeal to the rear by posting photos of delicious dishes, and even the meal fee will be free, so there is nothing so happy.

It seems that some restaurants don't really think about the customers who take pictures of food, but this time it's just a " win-win " that makes full use of the "desire to upload pictures" of SNS users. It can be said that it is a project.

* All images are from Birds Eye official Instagram