At each Cold Stone Creamery store, the "Amaou Festival", a campaign that offers discounts on menus using the strawberry "Amaou", will be held on March 20th only.

One-day limited "Amaou Festival" will be held!
One-day limited "Amaou Festival" will be held!

The target menu is three products, "Sakura Mochi Amaou", "Amaou", and "Luxury Amaou". Both are sold for a limited time.

"Sakuramochi Amaou" is a flavor that was released for the first time this year. Sakura mochi ice cream using strawberry as a base, cherry chiffon cake, cherry jelly, and Amaou are combined. The regular price of 630 yen becomes 390 yen.

"Amaou" is a popular flavor that was sold last year as well. French vanilla ice cream, double sponge cake, triple whipped cream, and strawberry are mixed. Also, "Luxury Amaou" is said to be the "ultimate luxury creation" with an increased number of Amaou and ice cream.

The regular price of 630 yen for "Amaou" will be 390 yen, and the regular price of 780 yen for "Luxury Amaou" will be 590 yen.

* All listed prices include tax, as of March 2014.