The first "Shikoku Delicious Bento" (598 yen including tax) is a Makunouchi bento that incorporates Shikoku ingredients and menus, mainly in Ehime Prefecture. Ehime's local dishes such as "Imotaki" and "Fukumen" are colorfully arranged.
In addition, as the first product, "Imabari Yakitori (teppanyaki finish)" (320 yen) and "Iyokan rare cheese from Ehime prefecture" (198 yen) are also on sale.
Also, on March 14th, two products will be released as the second product. "Shirasu rice balls" (115 yen) using Shirasu from Ehime prefecture and "Castella sandwich of milk bread from Ehime prefecture" (148 yen) will be on sale.
The first stores in Ehime Prefecture were "Matsuyama Chifunecho 2-chome Store", "Matsuyama Kitaimon 2-chome Store", and "Niihama Go 1-chome Store". It opened at 7 o'clock on March 1st, and it seems that there was a line for each. With this, Kochi Prefecture is the only “non-advanced prefecture” in the Shikoku area.