In commemoration of the opening of the first 7-ELEVEN store in Ehime Prefecture, original products such as "Ehime store opening commemoration! Shikoku delicious lunch box" incorporating a menu familiar to the region will be released at each store in the Shikoku area in March. It has been on sale since the 1st.

It's a commemoration of the opening of the Ehime store! "Shikoku's delicious lunch box"
It's a commemoration of the opening of the Ehime store! "Shikoku's delicious lunch box"

The first "Shikoku Delicious Bento" (598 yen including tax) is a Makunouchi bento that incorporates Shikoku ingredients and menus, mainly in Ehime Prefecture. Ehime's local dishes such as "Imotaki" and "Fukumen" are colorfully arranged.

In addition, as the first product, "Imabari Yakitori (teppanyaki finish)" (320 yen) and "Iyokan rare cheese from Ehime prefecture" (198 yen) are also on sale.

Imabari Yakitori (top), Iyokan's rare cheese (bottom)
Imabari Yakitori (top), Iyokan's rare cheese (bottom)

Also, on March 14th, two products will be released as the second product. "Shirasu rice balls" (115 yen) using Shirasu from Ehime prefecture and "Castella sandwich of milk bread from Ehime prefecture" (148 yen) will be on sale.

Shirasu rice ball (top), sponge cake sandwich of milk bread (bottom)
Shirasu rice ball (top), sponge cake sandwich of milk bread (bottom)

The first stores in Ehime Prefecture were "Matsuyama Chifunecho 2-chome Store", "Matsuyama Kitaimon 2-chome Store", and "Niihama Go 1-chome Store". It opened at 7 o'clock on March 1st, and it seems that there was a line for each. With this, Kochi Prefecture is the only “non-advanced prefecture” in the Shikoku area.