The world's first "KitKat" specialty store "KitKat Chocolatery" has opened in Ikebukuro, Tokyo. It is said that a slightly different "adult KitKat", that is, a luxury-oriented KitKat, is on sale, which was supervised by Mr. Yasumasa Takagi, the owner and chef of the French confectionery store " Le Patisserie Takagi".


The En-eating editorial department (stomach) is always indebted to KitKat, so I decided to go to a specialty store with gratitude.

■ The KitKat specialty store is located at the Seibu Ikebukuro main store.

The KitKat specialty store opened on the first basement floor of the Seibu Ikebukuro main store. It is right next to the entrance of the food district. The KitKat trademark, the bright red sign, is a landmark.


■ Wait 50 minutes before purchasing KitKat

I arrived at the store at the same time as Seibu's opening time (10 am), but at this point I waited for 50 minutes! A long procession jumps out of Seibu and continues to the landing of the outer stairs.



Perhaps it is the world's first specialty store, there are also foreign tourists in the line. As expected, a worldwide KitKat!

■ Popular products are "Examination Student Support Package"

While lining up, the clerk repeatedly announces the stock status of the products. According to it, it seems that the most popular now is the "examination student support package". It seems that the stock is running low as soon as possible.


By the way, it seems that there are more men and housewives in line who are seen as fathers on their way to work. He must have come all the way in the cold to help his beloved children survive the exam. My family is warm ... I have a warm heart. But outside the temperature is 5 degrees.

■ Announcement of sold out one after another

A sad announcement echoes, "The student support package has been sold out. I'm sorry!" Five minutes later, the "Gift with 10 Sublim Bitters" was sold out. It is painful that one person and one person drop out from the line in the announcement of sold out one after another.

Everyone's feelings, I will carry it on my back instead ...!


■ Finally the time to order

After waiting patiently for 48 minutes, it's finally time for me to order KitKat!


Luxury KitKat lined up in a row. There are 3 types in stock, "Special Chile", "Sakura Green Tea" and "Sublim Bitter", so I decided to purchase all of them.



The adult luxury KitKat that I finally got. The bag is also fashionable.



■ Eat with heart

First, try eating "Special Chile" (420 yen). When I opened the box, I found four KitKats in individual wrapping.



It looks and smells the same as the usual KitKat ...?


Crispy ... Crispy ... Hmm, it's kind of spicy. After swallowing, the throat is irritated . I see, this is "Chile"! If you look closely, you can see that there are small pepper grains inside. Not only is it sweet, but the spiciness of the chili that comes afterwards makes it a timeless taste.


Next, try "Sakura Green Tea" (420 yen). This also contains 4 individually wrapped KitKat in one box.




The subtle bitterness of matcha and the mellow chocolate are exquisite. And the scent of cherry blossoms fluffy through my nose. It's supervised by a chef, so it has a delicate taste. This is a repeat decision.


Finally, try "Sublim Bitter" (315 yen). It's 315 yen per bottle, which is the highest priced KitKat I bought this time, but the taste is really ...?



This KitKat has a great cacao feel! It's insanely rich! Smooth chocolate with no roughness that melts on the tongue, and a bitter aftertaste that remains. This is no longer a high-end chocolate candy , rather than the KitKat that I've been accustomed to since I was little.


■ It was completely different from the usual KitKat

To be honest, the author was skeptical until he actually tried it, saying, "Isn't it KitKat after all?" But brilliantly, I was betrayed in a good way. If you think it's just KitKat, it's a big mistake. I like the usual KitKat, but the luxury KitKat at the specialty store was surprisingly authentic .

By the way, KitKat chandeliers are displayed in the store, and the history of KitKat is exhibited, so you can enjoy watching it while waiting. Perhaps because of that, I didn't have much trouble lining up this time.

If you are interested in this luxury KitKat that can only be bought here, please try it. Or rather, this is a loss if you don't eat it!