The frozen showcase "TV Door" equipped with a "transmissive display" that can project images on a transparent liquid crystal has appeared at the Aeon Makuhari New City store that opened on December 20th.

I think this is insanely cool
I think this is insanely cool

In this case, Morinaga Milk Industry's popular ice cream "PARM" is on sale. It is said that the company named it "TV Door", and although there are many cases of introduction overseas, it is said to be the first attempt in Japan.

On the installed display, the appearance of PARM's ice bar passing through the coating is projected with sound. When the video is not playing, it becomes transparent and you can see the contents of the showcase.

The AEON Makuhari New City store is located in the AEON MALL Makuhari New City " Grand Mall ". If you plan to go to AEON MALL, why not stop by?