TV Door," a refrigerated showcase equipped with a "transparent display" that allows images to be projected onto a transparent LCD, appeared at the AEON Makuhari Shin Toshin Store, which opened on December 20, 2012.

I think this is so cool.
I think this is so cool.

The ice cream sold in this case is Morinaga Milk Industry's popular "PARM" ice cream. The company named it "TV Door," and although there have been many cases of its introduction overseas, this is the first attempt in Japan.

The installed display will show Parm ice cream bars coming out through the coating, along with sound. When the display is not showing images, it becomes transparent and the contents of the showcase can be seen.

The AEON Makuhari Shin-Toshin store is located in the AEON Mall Makuhari Shin-Toshin "Grand Mall. If you are planning to visit AEON MALL, why not stop by?