Speaking of the United States, coffee. Depending on the state, not many people like black tea or green tea.

"Americans used to drink tea, but after the Boston Tea Party, they abandoned the tea culture and replaced it with coffee."

Some Americans claim that (Note: this is just one theory).

Starbucks will open a "tea bar" in New York on October 24th, US time, where you can enjoy tea and sweets. This may be a catalyst for the revival of tea culture in the United States.

Starbucks Opens Tea Bar in New York
Starbucks Opens Tea Bar in New York

The name of the tea bar is "Teavana Fine Teas & Tea Bar". It is said to be operated by the tea specialty store "Teavana" that Starbucks acquired last year.

Tea set sold by "Teavana" is full-scale
Tea set sold by "Teavana" is full-scale

Teavana Fine Teas & Tea Bar is a shop where you can enjoy freshly brewed black tea, green tea, white tea, as well as sweets such as light meals and chocolate bliaut. The interior is said to incorporate the image of "Zen".

At the tea bar, you can enjoy black tea, green tea, white tea, etc.
At the tea bar, you can enjoy black tea, green tea, white tea, etc.


Light meals and sweets too!
Light meals and sweets too!

Howard Schultz, CEO of Starbucks, said in a statement:

"Tea is the second most drunk beverage in the world after water. It has a $ 90 billion market. We have Starbucks and Teavana collaborate to open the first store to serve tea. I'm glad I was able to do it. "

Schultz also seems confident in the quality of the tea served at the tea bar.

"Traditional tea and Teavana tea are as different as concentrated reduced juice and freshly squeezed juice."

Tea sold in Teavana is said to be "highest grade"
Tea sold in Teavana is said to be "highest grade"

Now, can this Teavana Fine Teas & Tea Bar take root in tea culture in the United States?

I personally can do it, right? I think.

When Starbucks was only in Seattle, people from other states were all laughing, "Is there anyone who pays for coffee?" The American company was equipped with a coffee maker and had all-you-can-drink for free.

When green tea in PET bottles was released in Japan, there was a person who asked, "Who buys such a thing?", But it may be close to that feeling.

But now, all the people who were laughing like that are going to work every morning after buying a latte at Starbucks.

"What Starbucks did with coffee, it does with tea," Schultz said when he acquired Teavana last year.

Starbucks was originally a company that operated a store that sells coffee beans. But one store started an espresso bar, which spread all over the world and is what it is today. Maybe tea bars will spread all over the world.


It might be a little interesting if the Starbucks tea bar landed in Japan. Surprisingly, I feel that the rival is a coffee shop like Komeda Coffee.