At Lawson's in-store cooking service "Machikado Kitchen", the burger " Thick Beef Hamburger Sandwich ", which is finished by in-store cooking, was released on October 22nd. The feature is a thick beef hamburger patty with a thickness of 20 mm. In addition, it is said that the special lettuce and tomato sauce cultivated by Nakajima farming method is sandwiched.

e? A hamburger cooked in the store at a convenience store? Moreover, it was thick. I'll have to try this!


◆ Let's buy "thick beef hamburger sandwich"

At a certain store in Tokyo that the En-eating editorial department visited this time, a corner for "Machikado Kitchen" products was set up in a corner of the store. Next to handmade sandwiches and rice balls, I found a "thick" product plate! But there are no essential products ...?


Actually, it seems that the number of this product scheduled to be sold per day is still small, and it was sold out at 9 am on the 22nd of the release date. The editorial department asked for a reserve for the interview (Thank you ...!).

According to the staff, when cooking, the beef patty brought in frozen is slowly thawed over 24 hours and baked in the store. It seems that it is made with time and effort.

◆ Let's take a closer look

Thanks to the clerk, I got "thick" smoothly and went back to the office to check the contents.

The product is in a transparent case with the "Machikado Kitchen" logo sticker. It seems to be hard to lose shape, and I'm happy that the buns don't collapse.


When I open the lid, I can see the thick meat because it says "thick". It's a hamburger. If you turn over the buns, you can see the meat from under the tomato sauce. Unlike the patties you see in fast food chains, it's a hamburger that looks like handmade.



The price is 350 yen. It's a little expensive, but I'm convinced that it's so "flesh". I want to eat just the hamburger steak inside.

◆ Let's compare

Here, the eating editorial department noticed that there was. "Isn't this similar to the Mo * burger guy?"

so. The simple composition and price of beef patty + vegetables + tomato-based sauce seems to be very similar to the familiar "mo burger" with a green sign. I thought of it, but on a good day, I dashed to the store! I have procured "Mo * burger" (320 yen), so I compared the two products.

First of all, from the appearance.

As for the buns, "thick" is whiter. It also features sesame seeds and a round bulge. If you look from the side, you can see the bulge. Furthermore, while the thickness of "Mo * burger" is made of patties and tomatoes, most of "thickness" is the volume of patties. If you put them side by side, you can feel the "meatiness".


Next, I compared the weights.

The overall weight is about 170g (6oz) for "thickness" and about 170g (6oz) for "mo burger". It was the same! The editorial department was also surprised at this. (Maybe the manufacturer doesn't even know ...)

Furthermore, when comparing the weight of beef patty alone, "thickness" is about 95g (3.35oz) and "mo burger" is about 56g (1.98oz). It was found that "thick" is about 40g (1.41oz) heavier. Since the overall weight was the same, we can see how large the proportion of "thick" meat is.


Finally, compare the taste. "Thick" has a stronger taste because it has more meat, and the impression that remains after eating is "meat". On the other hand, "Mo * burger" had a strong impression of the sauce with plenty of ingredients and the taste of tomatoes, and I got the impression that it was well-balanced with the meat.

By the way, the point is that "thick" is "delicious even when cold". The hamburger patty is soft even when it is cold, and you can enjoy the crispy texture of lettuce. It feels like a sandwich. I think that "Mo * burger" is the most delicious when it is freshly made and warm.

◆ Let's think about convenience stores in the future

Lawson will continue to focus on the "Machikado Kitchen" service. Currently, there are about 1,500 stores, but the company hopes to expand to 5,000 stores by the end of 2014. It is said that it will provide delicious, healthy and high-quality "high added value" according to the customer base of each store.

At convenience stores, it's nice to be able to choose "another item" from a wide variety of products such as salads, soups, and desserts and purchase it together. It may be good news for those who thought that it would be a little troublesome to buy at different stores because it would be enough at one store, or for those who do not have other stores nearby.

In addition, it seems that there are few stores that carry out the "Machikado Kitchen" service, but because of the store space and cooking utensils, they handle "thick". If you want to purchase it, we recommend that you contact us in advance and ask for a reserve if possible.