Some 7-ELEVEN stores have started selling donuts on a trial basis. Since the sales of "freshly brewed coffee" by coffee machines are strong, it seems that the aim is to strengthen sales by combining coffee with donuts that go well with each other.

It's like America that you can buy donuts at 7-Eleven! I wonder what kind of donut it is! So, the curiosity and appetite editorial department went to 7-ELEVEN to buy donuts!

I wonder if there is that chewy ring ...?
I wonder if there is that chewy ring ...?

■ Try to buy

There are 6 types of donuts in the showcase. According to the clerk, it has been on sale for about a month. It seems to be selling well, and mainly young women buy it with coffee in the morning.

Two kinds of "ring donuts" are new products
Two kinds of "ring donuts" are new products

I bought one of each of the six types of donuts! The clerk recommended me with a smile, "It goes well with coffee, so why don't you join us?", So I bought coffee together.

■ Try to eat

I tried the new product "Mochimochi Strawberry Ring Donut"! ...Hmm? Have you eaten this somewhere ...? ??

Hooray! ... what is that ...?
Hooray! ... what is that ...?

What is that? ?? ??
What is that? ?? ??

■ So, let's compare it with the donuts of Mido.

I felt that the 7-Eleven donuts I bought this time were somewhat similar to the donuts of Mido, so I decided to compare them with the "doughnuts that look similar" of Mido. ..

First, compare 7-ELEVEN's "Mochimochi Strawberry Ring Donut" and Mid's "Pon de Strawberry". The shape is similar, but the colors are quite different ...?

7-ELEVEN donuts in the foreground and mid donuts in the back
7-ELEVEN donuts in the foreground and mid donuts in the back

"Mochimochi Strawberry Ring Donut" has a whitish strawberry coating and feels mad. When I cut it with a knife, the coating peeled off, and when I held it in my hand and ate it, it gradually melted.

On the other hand, "Pon de Strawberry" has a glossy coating. When I cut it with a knife, the blade slips in and the coating hardly peels off.

It's the essential taste, but it's almost the same. "Pon de Strawberry" has a larger strawberry lump, so the sweet and sour taste of the strawberry may be felt a little stronger. The texture of the fabric is also the same.

Next, I will try 7-ELEVEN's "Mochimochi Sweet Ring Donut" and Mister Donut's "Pon de Ring".

Plenty of syrup
Plenty of syrup

The taste of "Pon de Ring" by Mido has changed recently. The soft and chewy dough and elastic texture remain the same, but I felt a faint honey-like scent.

"Mochimochi Sweet Ring Donut" has a thick, crispy and chewy coating with plenty of sugar. The texture of the dough is firm. There is also an opinion that "it tastes like" Pon de Ring "at the time of its debut!" (According to the author's research).

Next, compare 7-ELEVEN's "Zaku Zaku Sugar Donuts" and Mid's "Old Fashion Honey".

7-ELEVEN donuts, like UFOs
7-ELEVEN donuts, like UFOs

"Crispy sugar donuts" has a crunchy texture no less than its name. Other than the coating, there are no special toppings, and the taste is plain and simple.

"Old-fashioned honey" has a cookie-like texture and a soft, fluffy texture. With a honey coating not found in 7-ELEVEN Donuts, the outside is also moist.

And 7-ELEVEN's "Old Fashion" and Mido's "Old Fashion". The names are exactly the same, but what about the taste?

The color is quite brown
The color is quite brown

7-ELEVEN's "Old Fashion" is a lot darker in color, but it's not burnt ... right? It's a classic type of donut, and you can feel the fragrant fried flavor (which I call it arbitrarily) unique to donuts. It has a strong crispy texture on the outside and is quite chewy.

On the other hand, Mido's "Old Fashion" has a crispy outermost layer and a fluffy texture inside. The gentle and simple taste is almost the same as 7-ELEVEN Donuts.

How about the "Double Chocolate Whipped Cruller", which is said to be the best-selling 7-Eleven, and the "Angel French" of Mido?

The angle of the chocolate coating is also the same
The angle of the chocolate coating is also the same

"Double chocolate whipped cruller" has a moist dough. It also contained whipped cream and some chocolate cream. Only "double chocolate" allows you to enjoy chocolate both inside and outside.

On the other hand, "Angel French" is very fluffy with a lot of air. The contents are only whipped cream and no chocolate cream. The taste of the dough and cream is almost the same as "Double chocolate whipped cruller".

Comparing the cross sections, it looks like this. The left is 7-ELEVEN Donuts
Comparing the cross sections, it looks like this. The left is 7-ELEVEN Donuts

Finally, let's compare 7-ELEVEN's "Fluffy Mouth-Mouth Whipped Donut" with Mid's "Angel Cream".

7-ELEVEN donuts that look like dorayaki
7-ELEVEN donuts that look like dorayaki

This made the biggest difference!

First, the dough. "Fluffy whipped donuts" are fluffy and have a bread-like texture. On the other hand, Mid's "Angel Cream" is a little moist.

And the whipped cream inside. "Angel cream" has more whipped cream. Compared to the slightly sour "fluffy mouth-melting whipped donut" whipped cream, the "Angel Cream" cream felt sweeter and richer.

The powdered sugar on the surface is the same in both mouths
The powdered sugar on the surface is the same in both mouths

■ Conclusion, 7-ELEVEN - Eleven donuts are cheap and quite delicious

7-ELEVEN donuts that look soaked in the middle. It turned out that there was a slight difference in their looks when they were actually compared side by side. On the other hand, the tastes were so similar that you could hardly tell the difference. It goes well with coffee. By the way, the price is a little reasonable, from 100 yen to 120 yen.

In my personal opinion, I would like to see delicious and affordable donuts available at 7-Eleven stores in my neighborhood, so I would like to support this trial sale.

By the way, the store where I bought the donuts this time is "7-ELEVEN Roppongi 5-chome", which is one of the stores that are conducting trial sales of donuts in Tokyo. According to the clerk, new flavors may appear in the future? So why don't you stop by when you get close?

Love and peace where donuts connect smiles!
Love and peace where donuts connect smiles!