Japan's largest sweets information site "@nifty sweets club" where sweets lovers gather. The first large-scale event "@nifty Sweets Club Summer Festival 2013" was held on August 21st, and many "sweets club members" gathered.
Chico, who is active as a sweets writer and coordinator, and Tsuchiya, the editor-in-chief of the @nifty sweets department, took the stage on the stage, and there were opinions about "this year's sweets trend" that also incorporated the voice of "sweets members". It was exchanged.

◆ This year's hottest sweets are ...

First of all, the three sweets that attracted attention this year were "Entremets glasse", "Shaved ice made by patisserie", and "Flour sweets".

"Entremets Glacé " is a traditional French ice cake, and the specialty store "Graschel" opened in July. The entremets glasse itself has been around for a long time, but it seems that it has become popular due to the cuteness of Glaciel's products with a more modern arrangement.

Specialty stores have opened one after another this year for the summer staple "Kakigori". A variety of discerning products such as those made from natural ice and famous water from various regions have appeared. Among them, "Kakigori made by patisserie", which is particular about ingredients such as fruits and chocolate, is attracting attention, and it seems that attention is focused on how to taste different from the old one, such as "have it with a rich sauce". ..

And the third is "powdered sweets" such as pancakes, which are still booming, and "Western breakfast". Not only brunch shops such as "bills" that opened from Europe and America to Japan, but also Western cafes and restaurants have increased.

Also, as the next trend of "flour sweets", the two people are paying attention to "waffles" and "French toast". It seems that the popularity is gradually increasing, with the opening of specialty stores and the appearance of hotels that focus on these. Also pay attention to new products using autumn materials in the coming season.
◆ The trend of sweets "Won't know new"

This year's sweets aren't something that you don't see or new, but rather that old-fashioned ones have been reviewed and made even more delicious with modern technology and sensibilities. Ka, the two talk.

Certainly, even if you look at the three sweets that were picked up, the sweets themselves have been around for a long time. "French toast" and "waffles" may also become popular as the number of arrangement methods increases.